I haven’t been able to log into Sony’s PS3 home yet but have been fascinated in the trickle of videos onto YouTube showing first usage in the past two days. There are many posts over the last 2 years about PS3Home on this blog and it is great to finally see it come out of alpha (it still feels like a mature beta) as promised ahead of the XMas fest this year. Previous posts followed by some nice ‘early captures’:
But for now here are a selection (will be doing my own indepth look at Football Superstars too soon – which has many parallels).
1 A good clear and enthusiastic 12 minute introduction overview from David at TheCreativeOne showing how graphically this far exceeds most other social virtual worlds as well as a first look at the mall, your apartment and some community sports.
2 – With limited activity this is how a community of 30 people decided to entertain themselves. “The 30 People Playstation Home Train!”
3 – Someone delighted to be able to log in finally and shows off a little of the interface and demonstrates the vSide-like music backtracks
4 – A nice little bit of marketing at the right sort of demographic with RedBull being one of the first to do PS3Home as a sponsored ‘social’ game.
5 – Someone who is delighted with certain integrated dance moves 🙂 The Monkey Dance
6 – Probably a middle aged man testing out the ‘Stripper Stage’ – minus the stripping, audience and dance pole!
7 – Finally a long 17 minute continuous wander around home giving a good insight into what it is about
Interesting enterprise development from California based, Electric Sheep Company (notable for doing branded developments across virtual worlds like There.com and Second Life) as well as cross-over, mixed reality gigs like the CSI-virtual world mash-up last year. They have developed Webflock, a easy to implement solution for any company/organisation to brand and deploy, as if any website, a social virtual world (svw) to allow ‘avatorial’ interaction, out-of-the-box so to speak. I expect we will soon be seeing a whole raft of open source, wordpress-like virtual worlds like this for you to use as your home-page (or should that be home-space) in the coming months. Their business model, until the open source stuff comes along, pay the early adopter enterprise price of $100k + .
WebFlock can help you realize your goals for a social, fun and immersive web presence. A basic implementation, which includes the out-of-the-box feature set, custom 3D avatars and 3D space, and 12 months of the application services fees, is available for under $100,000.
Every WebFlock implementation is separate and customizable, which gives companies the ability to control such things as user registration, quality of art content, monetization including advertising or micro-transactions, integration to other Web content or profile systems, and the overall user experience. The front-end is built entirely in Flash, which is already installed on 98% of the world’s Web browsers. ESC made the critical decision to work with Flash because of the barriers inherent in asking mainstream users to download software, whether desktop applications or custom browser plug-ins.
The core WebFlock application includes key virtual world features, such as chat filtering and muting, emotes, load-balancing for massive scalability, and Web-based metrics to be able to track usage. WebFlock 1.0 also includes a bundled social game and a premium live customer support feature. WebFlock can be customized with unique avatars, branded 3D spaces, and new interactivity such as casual games or scripted objects. It can also be integrated to a company’s existing art or game content, registration systems and other Web applications. WebFlock can reside on a single Web page or be syndicated across the Web.
WebFlock supports detailed usage tracking and performance metrics. The default reporting interface is Google Analytics, which allows customers to access results from any location with Internet access. ESC charges a monthly application services fee based on concurrent users, which covers access to the software, hosting, technical support and maintenance. Customization services, such as art creation, game design, or systems integration, are priced separately.
FaceSpooks – Your the star, be IN the movie
A hat tip to Dan Taylor over at BBC for pointing out this lovely little viral that allows you the passive, sit-on-the-couch-and-munch-crisps viewer (well fiddle with laptop) to be the star of Spooks. FaceSpook is a personalized video tool where your face is mapped onto a character in an action scene – and all via the web where the processing took around 1 minute. Here is my first attempt at sneaking into the top secret facility as agent ‘Gary Haye’ (yes limited to 9 characters I found out too late), a leading part of this mini story vignette.
Seems all major films and TV landmarks shows need their viral (above) but also an ARG to surround the show and extend the narrative, the story universe/world/environment. Spook’s ARG is Liberty News, yet another ‘set-in-the-future yarn – go here and check out 2013 now.
Back to the present, below some more stills from the above video which will expire in 3 months – hmmm very Mission Impossible 🙂 First my original face image and then some shots of the ‘very personalized’ video – now imagine this working for a 2 hour feature film at HiDef – bring it on baby ! 🙂
Multiple Places in the Multiverse
Seems you can’t turn your back on Social Virtual World development nowadays. A couple of weeks after I put out this video which covers ‘most’ of the major players along comes Multiverse Places. I suspect that the slow take up of multiverse engine as a ‘tool’ needed a little Linden pzzazz to get things moving. I notice they are promoting the Times Square area which has been around in Multiverse for over a year – but now with added ‘Social Networkness’, or something like that.
A revolutionary 3D virtual world that brings together the best of massively multiplayer online games and social networking sites. The beta release of Multiverse Places enables you to socialize in a visually-stunning Times Square environment through customizable avatars and integrated voice chat. In addition, you can customize your own apartment with images, music, and videos. Like social networking sites, you can learn about a person’s real-world interests and tastes by visiting their place (their apartment). In addition, you can also interact in real-time together.
Making the World(s) a Better Place – Virtual Worlds at Congress
To show how Social 3D Worlds are permeating the real world the first ever Congressional hearing on Virtual Worlds was run in April of this year. The then CEO of Linden Lab (Second Life) Philip Rosedale, testified before the House Subcommittee on Telecommunications and the Internet, basically telling them about the likely ‘influence’ that 3D Social Worlds will have moving forward. Here is a seven minute machinima that he presented as part of that talk – just released to the public from Blip.
To show how mixed reality is progressing too more about the simulcast in and out of second life below from America.Gov 🙂
The hearing was streamed live into a three-dimensional (3-D) model of the House hearing room in Second Life, and a gathering of in-world residents watched the proceedings from their seats. Massachusetts Democrat Representative Edward Markey, the subcommittee chairman, presided over both meetings — in person in Washington and as an avatar in Second Life.
“If we want to foster the best of what this medium has to offer,” Markey said, “we must consider the policies that will be conducive to such growth. These include upgrading our broadband infrastructure and speed, fostering openness and innovation in our Internet policies and ensuring that we bridge digital divides in our country so that all Americans can benefit.”
“The Second Life grid is the next step in the fulfillment of the Internet’s promise, where people create and consume content and interact with each other in a 3-D environment,” Rosedale, chief executive of Linden Lab, the company that runs Second Life, told the subcommittee.
“The potential for commerce, education, entertainment and other interaction in a 3-D environment filled with other people,” he added, “is far greater than in the flat and isolated two-dimensional world of the World Wide Web.”
What Mash-Ups are worth ‘Emailing’ About – Firefox Ubiquity
Found this great demo of a ‘semantically’ rich plug-in for Firefox which really suggest where we are headed when things ‘link’ together in a much more ‘human’ way. Enjoy.
I love my little black DS-Lite. It has made several global plane journey’s a lot more bearable with its cute ‘grind’ games, sims, racing, stories and good old brain trainer. I also do serious tech music too and of course have the full Logic/Reason/Live Macbook Pro rig as well as some cool ‘retro’ emulators like the ARP2600 that synch perfectly to the Logic master clock (ok too much detail). Back to the DS-lite. A toy right. Well no.
The guys at Korg and Nintendo got together with a couple of young Japanese design agencies and created something I had to have immediately – a fully featured Korg DS-10 emulator. It looks great on the black DS, a real in-your-pocket analog synth from the 80s – is that Tangerine Dream in your pocket or are you just pleased to see me? Not a toy a two oscillator, four drum track, 16 pattern sequencer and 21 song storage (thats basically 21 times 16 different 4/4 bar configurations) – complete with keyboard, kaos pad and more…so off to eBay, order from Japan and I wait patiently for the postman 🙂 After the embed XBox has some serious applications too..first check out this video and go here to VideoGamesBlogger, and click the video about half way down for a cool interview with its creators and a two DS live jam…
A lot of sites are reporting the new feature with XBox Live used for voting and recruitment around the world. BBC News reports in its item XBox Live in Youth Voting Drive about the online forums being used to garner views on politics from gamers as well as doing ‘test’ votes as part of the presidential ‘opinion polls’…
“To realise our goal of registering two million young Americans by this fall, we need to go where young Americans are,” said Heather Smith, executive director of Rock the Vote, in a statement. “There’s no doubt in our minds that many are on Xbox 360 and Xbox Live.”
Microsoft said that the Rock The Vote campaign to use Xbox Live would begin on 25 August.
In the past Rock The Vote has also worked with MySpace to encourage bands that promote their music via the social networking site to get fans to register to vote.
Through the partnership with Rock The Vote, Microsoft is also planning to have a presence at the Republican and Democrat party conventions to educate politicians about it and its members views.
See Emily Play – amazing CG ’emotional’ actress
At AFTRS LAMP we are very interested in Artificial Intelligence as the foundation of NPC or non player charaters. Once you have a good generative scripted character they can interact with ‘participants’ in cinematic games or virtual worlds and drive narrative by having real conversations. So students can also develop AI to automatically create emotional scenes on-the-fly, using generative scripts.
The only thing that would be missing therefore from a potentially completely self-generating film would be great text-to-speech and real time visual CG characters that had authent realism…Look at this and you tell me if you think we have come a long way from Polar Express in 3 or 4 years…Interestingly this is being sold as ‘a bridge across the uncanny valley’, in truth until this is real time we are just climbing up the other side, for now, See Emily Play…
The team at Image Metrics – which produced the animation for the Grand Theft Auto computer game – then recreated the gestures, movement by movement, in a model. The aim was to overcome the traditional difficulties of animating a human face, for instance that the skin looks too shiny, or that the movements are too symmetrical.
“Ninety per cent of the work is convincing people that the eyes are real,” Mike Starkenburg, chief operating officer of Image Metrics, said.
“The subtlety of the timing of eye movements is a big one. People also have a natural asymmetry – for instance, in the muscles in the side of their face. Those types of imperfections aren’t that significant but they are what makes people look real.”
and behind the scenes (sound is odd but visuals speak for themselves after 1.30 or so)
Fed up with your avatar having to live inside a wall-garden world? Want to bring it out into the wider web to play? Well it seems a revolution is at hand, early days and a few notable services listed below, but keep your eyes peeled as virtual characters start to infiltrate our flat 2D web and turn web pages into a game, a veritable MMO. There are naturally several new and emergent marketing possibilities.
With the recent addition of Google Lively and a host of other character based browser enhancements what follows is a summary of applications or services that sit neatly between your traditional web 2.0 2D website (flickr, youtube, blogs etc) and a fully rendered ‘walk-around’ world. These are apps that mash game-like avatars with web pages, allow you to move inside pages or play with friends over the top of them. There have been many trials and false starts of these over the past decade but given the ‘game generations’ that are so used to being a toon/avatar/game character it seems a natural step to turn some, not all, web pages into something a little more ‘representational’ of our real social environments – for example why not gather around that cool YouTube video that has just come out, no not embed on a screen in second life, we all go to the YouTube page and hang out! Firstly though a reminder of where web 2.5 probably sits based on my oft cited diagram from a couple of years ago…we are looking at that point 2008 where the two way web merges with the live Web 3.0.
There have been quite a few early ‘avatars’ on a page services and games in the past and many successful ones using basic pandora/ALICE type AI technology to create talking heads that welcomed you or read the page or even recommended things for you to go and consumer. Then I recall way back when AI type pets Catz/Dogz for example, that ran amok across your computer desktop. Then there are the newer generation browser’creatures’ neopets/webkinz and others that allow an element of tracking outside the worlds. But this list below is about casual, social virtual environments layered or embedded into traditional social media websites with the specific purpose of stimulating ‘chat’, sharing and other emergent and natural behaviour alongside traditional web media.
A german friend in Second Life who knows the developers personally alerted me to Weblin a few months ago and they have gone from strength to strength. To quote from their own website
“Meet your friends and new people on every website! – Your personalized weblin avatar surfs the web with you, enabling you to see friends and meet new ones on the same site as you. Weblins can chat, move, show emotion, visit lounges, and trade stuff with other weblins.”
It has been PC only so far IE and Firefox with a weblin lite for mac and linux now in beta. I have ventured around a few media sites looking for the crowds gathering and chatting about the page they are walking around. The rich media sites work best of course and having yourself as a little character walking around the bottom of a web page takes a little getting used to and best done with a group of friends, touring the web together, remotely so to speak. Tremendous mash-up potential with Digg/Delicious and others. The point though with sharing a page with others is to have enough to talk about and even better in synch, so video sites are preferable to a single image on flickr for example. There is potential also for education use where a class of remote students and mentor travel the web and congregate around large text pages for discussion etc:
Much in the same ball park TechCrunch covers this Weblin clone-type start-up in a brief article based on their press release and quotes them – the company says
Ã¢Â€ÂœweÃ¢Â€Â™re not targeting kids. I know those initial avatars look very Club Penguinesque, but when you see the full system, it will become clear that weÃ¢Â€Â™re going for teens and up (15+).Ã¢Â€Â
This is currently in closed Alpha and it sounds like they are still raising funds from investors as their website is pretty thin but they have a lovely promo video below. This great article by Kirsten Nicole of Mashable (credit: linked image with Coke above) takes us on a step-by-step walk-through and leads to the most exciting but rather no-brainer element – as you surf around some ‘partner’ sites will have applications where your wandering avatar can interact with the page. So prizes for coming back, small games to play with others on the page and so on – marketers time to play! Another aspect that may make RocketOn more sucessful than Weblin is of course the fact that the avatars can roam around pages and build on them – well that’s the way it seems from the promo, in reality we shall see.
Unlike the two above ExitReality takes a slightly different approach to making flat boring 2D web pages more avatar friendly. They turn them into 3D worlds! Yes your heard correctly. The image below is me walking around a flickr page which almost instantaneously was converted into a 3D walk around gallery. Still very buggy on my souped up main PC with many sites not rendering at all, this has some real potential once they fine tune that dimensional converting widget. Keep an eye on these.
Text from their website:
What is ExitReality for?
View any webpage in 3D… every website is now a virtual world
Turn your standard 2D web page into your own unique 3D space
Meet and chat with people in 3D
Search and explore thousands of online 3D communities and meet new people!
What Can I Do?
Convert, decorate and share your Social Network Page in 3d
Collect cool objects to add to your 3d space or apartment
Create a 3d Avatar, chat with friends and meet new people
Invite people to your virtual space
Host real time parties and events at your online space
Well we all know about the new 500LB Gorilla in town, masquerading as a cutesy, half-baked 3D chat space. I have blogged about this a couple of times already and made a strong point that it is the ability to embed your small ‘lively’ window in ‘your’ sites as being its USP. I copy an extract from my post of a few weeks ago…
There is also a nod to PS3 Home given the strong create your own room using bits of found furniture (in fact very Habbo also), embed it in your blog etc and what looks like a catalog where 3rd parties can eventually come along and sell pixel products, virtual goods – which is where the real biz model is of course.
A new immersive web platform called Vivaty Scenes lets users create tiny virtual worlds and decorate them with content from around the internet. After adding Vivaty Scenes, which entered public beta Tuesday, to a Facebook or AOL Instant Messenger account, users can set up a customizable “room” where they can host chat sessions or small virtual gatherings within a web browser. The free service lets users pull content directly from some of the internet’s most popular sites. Scenes’ virtual televisions can be populated with any video from YouTube; virtual picture frames can be filled with any picture from a user’s Photobucket, Flickr or Facebook accounts.
Another quote from their site:
Vivaty’s vision is to make the Immersive Web a reality by transforming the flat web into a more visually rich and expressive experience that amplifies socialization and engagement. The company’s end-to-end web platform is designed to enable distributed virtual experiences anywhere on the web. Founded in 2007, Vivaty is led by a team of web, gaming, and graphics experts…
(Disclaimer: I do some work with these folk.) This is really a development of the old ‘talking head bots’ of the 90s and early 00s but with a twist. MyCyberTwin is you, well as close an approximation to your personality, wrapped in an AI text based engine which you train based on conversations people are having with you on yours or other’s web pages.
MyCyberTwin is a website that allows you to quickly create compelling virtual personalities called CyberTwins. These virtual beings live and breathe on the web and chat to your friends, family, colleagues or customers on your behalf.
OK how is that a LSVW (Layered Social Virtual World) I hear you ask? Well as they say “MyCyberTwin is a website that allows you to create virtual personalities that can chat for you online.” So this backend persona can be plugged into any client – we have done it with Second Life but their real model is having MyCyberTwins have ‘social’ conversations on blogs or marketing sites and so on. It is really you being able to chat non-real time, asynchronously to friends or interested parties 24/7- it is you digital proxy.
At both ends of the rather off-line talking at you continuum we have a free to use AI backend that allows you to run customised chat mash-ups over your web site in Pandora (1) and then the most commercial example of the same thing in SitePal (2). There are many in-between.
2 SitePal provides a number of powerful, yet easy-to-use features for designing, scripting and publishing your animated speaking characters.
1 Pandorabots is the place where you can create and unleash virtual personalities. Pandorabots is an experimental software robot hosting service based on the work of Dr. Richard Wallace and the A.L.I.C.E./AIML free software community.
From any browser, you may create, design and publish your own software robots Ã¢Â€Â“ and make them available to anyone via the Internet. Sign-up for an Account to begin creating your own virtual robots.
Otherwise known as Passively Multiplayer Online Gaming with a catch phrase ‘play the web’ and more about playing as groups across web pages rather than ‘real’ avatars layered on or in your web browser. PMOG’ers are given or create quests, missions (hundreds of them!) and most importantly set traps or goodies for each other and can literally bury treasure or mines or other clues on specific URLs that other players are likely to ‘stumble’ across – all managed from a “World of Warcraft’ type plug-in, bottom bar for Firefox. They earn points travelling around that can be spent at a ‘Shoppe’ – which I have yet to find myself!
There is a link between PMOG and a site called GameLayers who have a large team and advisors including Cory Doctorow. They are lead by Merci Victoria Grace as CCO whose bio reads:
“a creative force in the field of immersive entertainment design. A writer and artist…At GameLayers, Hammon envisions a game built on top of the entire internets and works with creative people to materialize that vision.”
OK a quick round-up of a few new services currently enabling a new way to browse the web. There are many important implications that come out of this collision mainly around the investment of time people usually put into their avatars in self-contained world could be stimulated in some of the examples above – loyalty for browsing and tracking as your avatar automatically gains extra powers (game speak for reward for completing goals) as it visits ‘enhanced’ sites. There is also the possibility of interoperability with your other 10-40 avatars in other worlds that could receive some of the characteristics of the ‘web’ wanderer. The list goes on and I have to get back to good ole traditional web browsing. If you know of other examples of the above please meet me on this page regularly at 10pm AEST 🙂 Or just comment!
I am presenting at this years Advertising and Marketing Summit alongside a nice array of fellow ‘bubbled’ keynoters who are tackling a bewildering range of topics, bulleted below that make lovely Google search strings!:
Unleashing the power of brand experience
The Consumer is King Ã¢Â€Â“ forecasts and trends of tomorrowÃ¢Â€Â™s consumer
Creativity techniques to become an idea generating machine
Advertising in new worlds
What marketers want and how they want it
The Digital Leaders forum
You media Ã¢Â€Â“ monetising social media
The future wasnÃ¢Â€Â™t what it used to be Ã¢Â€Â“ creativity that engages
Integrate to engage
Word Up Ã¢Â€Â“ Getting WOM in the mix
The broadcasterÃ¢Â€Â™s insight
Partnerships for success Developing agency client relationships that last
The mobile marketing advantage
Y speaks Ã¢Â€Â“ Y we participate
The Mobile Marketing Advantage
Continual brand repositioning
Where can sport sponsorship take a brand
The power of emotional branding
3 mega trends which are redefining consumer engagement models
Innovation in the Digital Marketplace
The view from the boardroom – the role of branding and advertising to the CEO
The broadcasterÃ¢Â€Â™s insight – the future of television advertising
Experience the message – Profiling experiential marketing
The Power of Experience Ã¢Â€Â“ A high impact marketing programme through a non traditional approach
Integrating Optus: Challenge – Solution – Results
Revitalising an Aussie favourite Ã¢Â€Â“ by an American
Lovemarks Ã¢Â€Â“ giving your brand the kiss of life
Transitioning your brand into a virtual World
New Business Models for a Digital World
A Decade of Delivery and beyond
Original Content equals engaged consumer
Leadership in the digital media
The Mitchell Prediction Ã¢Â€Â“ the media landscape 2008 and beyond
Engage donÃ¢Â€Â™t enrage
My part of the mix is in the closing stages alongside a Word of Mouth session and it will be fun looking at the near term opportunities now Google Lively has joined the mix alongside a tremendous amount of investment ($345 mill this year already) in new ‘youth’ social virtual worlds. We also have fresh funding being kicked into existing worlds such as Sony and Time Warner’s Gaia Online, and both are very likely going to really kick start a sudden growth in casual world populations of what are becoming known as Generation V (virtual). I will be posting shortly about the sudden growth in Parallel Virtual Worlds, avatars layered over the top of traditional 2D web browsers – stay tuned! My bit of the programme…
14.10 Marketing Opportunities in Social Virtual Worlds 387a6be2bfae954a84e5bc9db296a983 Gary Hayes :: Head of Virtual World Development :: The Project Factory 14.35 WOM Interactive Session 940515f53a10bb6d5b02ddcdaeddd274 Piers Hogarth-Scott :: CEO :: Yooster & Trustee :: VBMA
Full list of speakers here:
International Keynote Speakers:
* Mark DÃ¢Â€Â™Arcy :: Chief Creative Officer :: Time Warner Global Media Group (USA) * Steve Simpson :: Chief Creative Director & Partner :: Goodby Silverstein & Partners (USA) * Ian Stewart :: Senior Vice President :: MTV (Asia)
* Harold Mitchell AO :: Chairman :: Mitchell & Partners * Siimon Reynolds :: Co-Founder :: The Photon Group * Karim Temsamani :: General Manager :: Google * Jack Matthews :: CEO :: Fairfax Digital * Rohan Lund :: CEO :: Yahoo 7 * Richard Freudenstein :: CEO :: News Digital Media
* Mike Morrison * Amanda Howard :: Marketing Director for Beverages :: Pepsi * Bill Obermeier, MD Brand Advertising & Sponsorship, Telstra * Graham Christie, Consumer Marketing Manager, Vodafone * Jon Bradshaw, Director of Marketing, Virgin Mobile * Letitia Hayes, Experiential Marketing Manager, Sony * Gary Hayes, Head of Virtual Worlds, Project Factory * David Whittle, Managing Director, Mark * Rob Belgiovane, Executive Creative Director, BWM * Piers Hogarth-Scott, CEO, Yooster * John Du Vernet, Head of Special Projects, Naked * Lyndall (25 y/o)::John Paul (20 y/o):: Michael (20 / y/o):: Janine (20 y/o) * David May :: Director of Marketing :: Jetstar * Ben Wicks :: Group Marketing Manager :: Fosters Group * Bill Curtis :: Managing Director :: CJB :: & Director :: IAA Australia * Heather Leembruggen :: President IAA Australia Chapter :: International Advertising Association * Joan Warner :: CEO :: Commercial Radio Australia