It’s that time of year where things really start to kick-in. So on top of all my AFTRS lecturing, MA Supervision and LAMP R&D work plus commercial work via MUVEDesign and many consultancy sessions here are some nice breaks – seminars and conferences I am speaking at or running.
(BTW most of the LAMP ones can be booked at AFTRS short course pages in the MultiPlatform section – page being updated at the moment)
Tues/Weds 10-11 March – Ad:Tech. Virtual Worlds & Business: What’s The ROI?
Virtual worlds are maturing at a rapid rate and brands are realising there are valuable business opportunities within them. Whether the objective is engagement, research or brand presence, virtual worlds are proving to be a legitimate marketing channel. In this session our panel will look to provide insights into the business benefits of working within a virtual world. Our panellists will provide:
- – An overview of virtual worlds and why they’re suitable for business
- – Insight for brand involvement including what’s in it for both the brand and the consumer
- – Considerations before entering a virtual world and how to be successful
- – Identifying the KPIs and how to measure the success of a campaign
- – Engagement and brand presence
- – With case study examples, this session will bring to life the importance of engagement and brand presence in a virtual world and how organisations are testing, developing, connecting, and marketing within these communities.
- Gary Hayes, Director, Laboratory for Advanced Media Production, AFTRS & CEO MUVEDesign
- Jeff Brookes, Regional Director – Asia Pacific, Sulake Corporation (habbo.com.au)
- Mitch Olson, Co-Founder, SmallWorlds.com
Wed 25 March 6-7pm – LAMP ‘State of Play’ Television 2.0: latest innovations in online video
Convergence and multi-platform production is front and centre at MIP TV this year. This seminar will provide background to the terminology, techniques and recent innovations in distributed online video, preparing you for all the key developments. Gary Introducing and speaking.
Fri 3 April – LAMP ‘Interactive Workshop’Â Documentary 2.0: Serious Games
Seminar and Workshop Fri April 3. The intersection between documentary filmmaking and games will be explored in this seminar and workshop, providing deep insight into the potential of Serious Games. Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games best be employed by educators, corporations or non-profit organisations? Gary facilitating and speaking.
20-30 April – “Innovation & Form Workshop” for AFTRS Students featuring:
Wed 22 April 10am-12pm Open morning seminar “Innovations in Multi-Platform Content”
A selection of leading innovators in multi-platform content present recent projects in the areas of social media, cross platform storytelling, extended entertainment, games and online entertainment. Presenters will include social media strategist Laurel Papworth, 2008 BAFTA winners Hoodlum Entertainment and representatives from Google and other cutting edge innovators and thinkers in global screen media. Gary speaking.
Wed April 29 — LAMPÂ ‘State of Play’ Seminar “Free & Collaborative: Latest Open Source Creative Tools”
Want to run your own Facebook or YouTube? Want to set-up a cool online video festival or manage a complex project online? What are the best, free tools for collaboration, video distribution and marketing? An insightful survey of tools such as Drupal, Ning, Celtx, WordPress, Mogulus, Joomla and many more. Gary speaking.
Thurs/Fri 14-15 May – LAMP ‘Interactive Workshop’ Machinima Virtual Story: The Art & Craft of Machinima
Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, Machinima.com and scores of other video portals are filled with examples of these new forms of virtual storytelling and some are now being commissioned by mainstream TV. NBC aired a CSI episode in 2008 featuring machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’.Â The seminar will explore the vast range of machinima made with console, PC and online games. It will also look at simple forms of film pre-visualisation now possible using games technologies. The intensive workshop will provide a hands-on introduction to the tools of machinima and the opportunity to work on a short project. Participants are encouraged to bring along a pre-recorded soundtrack (including voice and/or music) to use as the basis for their project. Gary facilitating and speaking.
Wed May 27 — LAMP ‘State of Play’ Seminar “Massively Multi-Storyteller Online Worlds”
Virtual worlds and online games are primarily used for role-playing but they can become host to your own narrative worlds. This session looks at how to locate, take-part in or build rich story environments inside shared online spaces. Gary facilitating and speaking.
8-10 June Banff TV Fest Canada – Still discussing speaking and mentor role!
17-23 JuneÂ Games and Entertainment Technologies Conference in Algarve Portugal
Keynoting at theÂ Game, WAC and Informatics conferences (www.gaming-conf.org, www.wac-conf.org and www.informatics-conf.org). The Keynote will look at major trends and futures ofÂ eLearning, Intelligent Systems, Wireless Applications, Games, Creative Industries, ICT and Society, Computer Graphics and IHCI.
24 June – LAMP ‘State of Play’ Cinema 2.0
Stereoscopic 3D, interactive cinema, games in cinema. Where does the future lie for cinemas and other public screen spaces? Gary facilitating and speaking.
Thurs/Fri July 2/3 – LAMP ‘Interactive Workshop & Seminar’ “The Social Media Campaign: Connecting with your audience”
Aimed at anyone who wants to promote themselves, their product or creation into communities. A workshop looking at how to understand the new audiences, build traffic and loyalty that goes way beyond uploading a 9 minute short onto YouTube but looks at techniques of engaging with online events, social networks and DIY social media. The workshop will examine case studies of successful campaigns from producers and creators doing it for themselves.
Led by Laurel Papworth who is a Power150 media blogger (global – AdNews) and in the top 5 media bloggers for Australia (B&T). She has been teaching for 20 years, mostly in the area of online communities and virtual communications. Laurel is the senior social media strategist in Australia, consulting to companies, not for profits and government departments in Australia, Asia and Middle East including: Middle East Broadcasting (Dubai/Saudi Arabia) – Channel MBC4, Telecom New Zealand, , Fairfax: RSVP Dating Community, Sony Corporation, Universal McCann Erickson WorldWide, CHANNEL TEN: including Australian Idol community, Sulake: Makers of Habbo, Macquarie Leisure, Macquarie Media, New Holland Publishing, Australasian, Performing Right Association (APRA), Peoplebrowsr, MySongcast.com unsigned bands community, Australian Businesswomens’ Network, Pink Sofa online community, ABC Australia, National Archives of Australia (gov), Department of State and Regional Development (gov), Department of Primary Industry (gov), Australian Film Television and Radio School (edu), University of Sydney (edu, public), University of Western Sydney (edu, Masters program).
Mid Sept – SPAA Fringe, MultiPlatform Content sessions. Planning
Mid Nov – SPAA, MultiPlatform Content Strand. Planning