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Oct 292009
 

col·labo·rate (kə lab′ə rāt′)
1. to work together, esp. in some literary, artistic, or scientific undertaking

Almost 13 years ago I recall evangelising to various groups of top BBC exec producers, writers & creatives that the internet is an important new medium. “Lets be clear” I would say “audiences will have unlimited choice not only to watch what they want, when they want but to create content themselves for each other. You will need to change your relationship with them and find ‘time’ for this new relationship, to make any kind of impact in their lives in the future”. Time is the operative word. Is there time to win audiences back? Do you have time to spend collaborating with them and creating meaningful vs flash-in the-pan viral, transmedia content? Is there time before you become mostly irrelevant? I am still saying the same things to today’s generation of producers.

Traditional providers – it’s very simple. You no longer control distribution or dictate what gets consumed. Apart from a few mass produced, live, appointment to view episodics, reality shows & hyped box office the rest is in competition with people-produced, personally relevant media & conversation.

TransocialmediaStoryMarketingStorm

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Sep 222009
 

I have been lucky to know Jim Shomos for nearly five years over here in Oz. The first time I met him I was actually mentoring him at a two day networking event in Melbourne and he had a new project called ‘Forget the Rules‘. Like most ‘pushing-the-envelope’ project discussions at these emergent media development labs around the world, they tend towards a list of ‘feature wish lists, bells and whistles’ that are unlikely to see the light of day – not because they are particularly blue sky but more about the time, effort and funding required to get perceived ‘unknowns’ off the ground. So I was delighted to see Jim and his colleague Paul Baiguerra persevere  during 2004/5 and create this first, notable innovative production.

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Sep 212009
 

top500_adagecountry

OK in a ‘top list’ mode at moment and browsing the definitive AdAge media and marketing top 1000 I noticed even more than usual, the dominance of the most communicative country on the planet, the US. In fact of the top 500, the US counts for 327 –  so I crunched the numbers and using the wonders of TextWrangler, filtered out leaders from the rest of the world, the other 173 (who write English) . It produced some interesting top tables and results. Who are the other leading countries, opinionated voices, insightful perspectives, top communicators in media and marketing blogs? Which countries are missing? Who are the leading voices in each country? Also would be interesting to look at gender breakdown, individual versus agency or even age of ‘the voice’ for each blog. But will leave that for others – for now, less get ‘national’!

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Pitch-o-matic

 Posted by on September 2, 2009 at 11:19 pm  Add comments
 

Pitch-o-Matic v 0.2 08/09 – In progress A PRESENTATION THEATER SPORTS GENERATOR

“For students & media professionals to improve their presentation confidence and improvisational skills”!

INSTRUCTIONS (you use the keyboard vs the mouse!)

1 – To see this running in your browser below make sure you have the latest 64bit shockwave plugin here or download the standalone Mac or PC apps below

2 – PRESS 2 on the KEYBOARD for a fun Intro sequence

3 – After the intro music PRESS 3 on the keyboard which ‘ brings up my example ’rounds’ screen (see more on these below). Use this as a guide though and try to make your own ‘pitch games’ using the randomiser on the next screens! Use the WHO is it for and HOW many presenters at your discretion.

    • ROUND 1 – “ON THE GenreSPOT” – simple come up and talk for x number of seconds on a random TOPIC below. Easy start
    • ROUND 2 – “DON’T LET THEM GUESS” – a presenter is secretly given a random CONTENT below and has to truly describe it without giving away what it is. To aid understanding of dangers of ‘not getting to the point!’  🙂
    • ROUND 3 – “LET’S GET EMOTIONAL & PHYSICAL” A combination of Round 1 but now add in advanced random EMOTIONAL state of the presenter and/or a PHYSICALITY that the presenter has to display!
    • ROUND 4 – “THE 15 SECOND EPIC” – Use a combination of the above rounds but use the timer to force presenter/s to do the 15 second elevator pitch – and make it sound compelling
    • ROUND 5 – “3 WISE MONKEYS AND ONE PRESENTER” – This involves 1 presenter and 3 selected panelists. Each of the panellists are making it hard for the presenter – Panelist 1 – Occasionally asks completely irrelevant questions, Panelist 2 – Occasionally asks extremely precise and detailed questions, Panelist 3 – Is physically showing complete disinterest and is actually off-putting!
    • ROUND 6 – “KEYWORD HURDLES” – Choose up to four people from the audience who have to simply introduce a ‘left field’ keyword every 30 seconds and the presenter/s have to incorporate that into their presentation!

4 – PRESS 4 to bring up the main interface. Use the example rounds above and press the corresponding LETTER (eg: for Who, press the letter W) – some sound effects and music make waiting for the item fun, especially Topic and Content which have 1000s of possibilities!

    • WHO – is the project aimed at. The presenter will need to consider this.
    • HOW – many people will be presenting. The single person can nominate others.
    • EMOTIONAL – What state are you, the presenter in. For advanced users only!
    • PHYSICALITY – What will you be doing with your body during the presentation?
    • TOPIC – A possible list of over 1200 genre, topics, subjects. The main button for early rounds.
    • CONTENT – A selection of over 200 of the top films of all time

5 – If you want a break to instruct or give feedback simply press the jingle letters – J for a short one, L for a long one (perhaps the outro to the show)

6 – Finally You can initiate a COUNT-UP timer at any time counting up by pressing the number ‘5’ key. To reset it simply press ‘4’ to return to the main screen and also press ‘R’ to reset all fields

You can download a standalone app which can be used to produce a full screen ‘show’ – download 45MB MAC app here and 39MB PC app here then set the projector screen resolution to 640/480. I have run this successfully with over 60 students and/or media pros at a time.