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Jan 182007
 

SASLA

OK yet another post on Virtual Worlds, I know, but I will get round to Joost and YouTube TV channels and so on soon. Being involved as designer/developer in several Australian launches into Second Life in the next couple of months I am sensitized to entertainment or service brands entering virtual spaces and in the last couple of days MTV and NBC have shown more faith in MUVE and their inherent social network by launching some phase two type initiatives. Then there is Sears and Phillips design who are going a completely different route. First though:

vNBC (Virtual NBC) are promoting the film Smokin’ Aces with their Second Life project S.A.S.L.A (Smokin’ Aces Second Life Assassin). I have been trying to get to the game trailhead for a while but it seems to be doing some SL geoIP detect (seems to be for US folk only – which will be a major issue, unless it is somehow in synch with the national film release?) – so not available and with other inworld work I will report first hand later. A quote from the opening page and some of their game rules are enlightening which suggests a little ARG (spread across sims), shoot-em-up and the usual psychological paradoxes ones gets in SL:

Beginning January 17th, players can join Smokin’ Aces: Second Life® Assassin by visiting the Nomad Hotel in Second Life® to pick up game instructions, a hitlist, and weaponry. Think you can smoke Buddy “Aces” Israel? First, you gotta rub out the competition.

Hunting

  • Targets: The player begins with a contract for 5 hits. The hits are other players in the SASLA game—anywhere in Second Life®. As long as a player is wearing the HUD they are considered actively participating in the game. While actively participating in the game, a player’s location is reported to anyone with that player on his or her hit list. This report will not provide exact X,Y,Z coordinates within Second Life®, but will instead provide the sim name, which narrows the location down to a 16 acre square. When the target is located the two players engage in combat.
  • Contracts: Each player will begin with five potential hits. After a hit is accomplished, the assassin will assume his or her prey’s hit list (in addition to their original targets)—giving them more potential targets.
  • Power-ups/downs: Power-ups are available by gambling on the slot machines in the Nomad Casino. Players use their points for chances to win additional weapons and power-ups. Examples may include Stealth Mode (invisible to other players’ maps), Bonus Name (gives the user an additional online target), Homing Shot (Heat seeking bullet), and Shield (may take 5 direct hits before being “killed”).
  • Virtual Weapons: Will include various munitions, including, but not limited to: Machine guns, handguns, chainsaws, and long-range shotguns.
  • Death & Reset: A player’s current day bounty will reset back to 100 points when killed. Players must either re-register (at the Nomad Hotel lobby desk or at recharge locations throughout Second Life) while wearing their HUD to be “revived” and rejoin the game with a new set of targets. Players keep all accumulated weapons, but lose all power-ups or power-downs when killed. Dead players wearing the HUD will be reminded with a whisper to re-register.

Bounty

  • Game points are acquired by defeating targets, amount of time spent playing Smokin’ Aces: Second Life® Assassins, and by inhabiting the Nomad Hotel or Virtual NBC Headquarters.
  • Each player will start with a 100 point bounty. With each hit accomplished, the assassin will gain his/her prey’s total point bounty, the addition of their hit list, their weaponry, and all of their power-ups. Active time spent playing the game, and active time spent in Smokin’ Aces Headquarters and Virtual NBC Headquarters will also increase a player’s bounty.
  • If a player is “killed”, their current day’s point bounty will reset back to 100 points and they will start from scratch with the game’s default weaponry.

vMTV. Outside the SL environment we have MTV who seem to be happily ploughing ahead on the there.com platform and a new world created based on ‘The Hills’ TV show. I reported first hand about Laguna Beach Virtual World back in Sept and I was a little dubious of how this would progress being a closed world, almost the equivalent of a couple of SL sims. The 2nd outing seems far more integrated with the show and avatarorial representations of characters will role play and invite you into the ‘story world’. So it seems I have been proven wrong about the walled-garden nature of this, by MTV’s statistics at least, from this Hollywood R report about their second property to be delivered on the platform:

The launch of “Virtual Hills” follows and is an extension of MTV’s first virtual reality community, “Virtual Laguna Beach,” which launched in September. Bostwick said that virtual community has 350,000 registered users, but more importantly, a high level of engagement. In the past week, the average time spent “in-world” per visit reached 46 minutes per user, without any on-air integration.

Now it seems sometimes that vanilla virtual spaces, being open and void of goal and game, is very attractive to large numbers but I still think that Second Life and Linden Lab are losing the 90% of those who try it simply because it is so ‘directionless’ for many. It will be up to entertainment brands I believe, to stretch their professional muscles and lead the way for a sizeable potential MUVE community. Endemol have made a start along with NBC and MTV now. The BBC radio thing was not IMHO a good use of the environment the same as most of the commercial brands (who use it for external PR). There are exceptions such as those who are now really starting to look at collaborative product design combined with customer relations – such as the recent Sears/IBM initiative. Phillips were ahead of Sears in this as they are already down the road with Rivers Run Red in creating a audience centric design development presence in Second Life – as reported by their own news center. This is a really interesting space to me as brand driven collaborative design, drawing in audiences to contribute. Not in the wild west YouTube ‘any-old-rubbish-will-do” mode, but a mature and structured design methodology.

So both the TV and the design initiatives are starting to feel mature – well there are lessons being learnt very quickly in these MUVEs as most are open access and as soon as you TP into the areas you immediately pick up what works and what doesn’t – and that learning is open to all. I will leave the final word to Matt Bostwick, senior vp franchise development at MTV, who is also pretty bullish about the road ahead for them, I suppose because the there.com platform really hits their demographic target fair and square.

“We’re going to do a whole series of integrations with content and shows,” Bostwick said about future virtual realities tied to MTV’s shows. “Each is going to establish a new piece of geography or subculture.”

Posted by Gary Hayes Copyright 2007

Sep 152006
 

apple itv associated press, bbcOne of those told you so moments and great to think one is ahead of the curve. Back in December 05 I blogged in a post entitled “Apple iHomeMediaCenter” about a few chats I had with Apple folk at the launch of the mac mini in San Fran in Jan 2005 and previously at 2002 TV-Anytime meets in Sunnyvale and people close to Cupertino strategy. Namely that Apple were about to release a mac mini size device, that downloaded from iTunes like service and connected to your TV. Here is that post again below for those who cant be bothered clicking 😉 in relation of course to the new front room device iTV (iTunes TV) that will give TiVo, Akimbo, Intel Viiv, Home Media Center and even a TV connected video iPod a run for its money – heres CrunchGears photos of the launch. Right off to stay another 8 months ahead of the curve – ummm what next, oh yes the Apple iPod phone and of course the iPod with mobile TV capture, yawn, more later 😉

Posted by Gary Hayes ©2006

BLOG FROM DECEMBER

Not one to subscribe to rumour but this is one I have been keeping an eye on since January last year during the Macworld expo (where I also caught a glimpse of the video iPod!). Thinksecret has caught wind of something that has been on the cards since 2003 actually, an apple PVR/MediaCenter aimed squarely at the living room. Their article A Reborn Mac mini set to take over the living room points out that the combination of the cute, diminutive MacMini with Front Row 2.0 (a software app that allows you to control the Mac using a traditional lounge remote device) will mean the entry at last of Apple into the home entertainment space.

While the specific model and speed of the Intel processor in the new Mac mini is unknown, sources are confident the system will be ready for roll-out at Macworld Expo San Francisco, in line with other reports Think Secret has received that Intel-based Macs will be ready some six months sooner than originally expected.

Given the competition already in the market – TiVo, Microsoft’s MediaCenter, many integrated PVR/Service Provider combinations and of course many of us that have PC’s as our TV capture devices, I wonder if this will be a powerful an entry into the market as the iPod was for MP3 players. I do recall the early MP3 landscape BI (before iPod) was a confused pot pourri of offerings – nothing grabbing the hearts and minds…then along came iPod wooed those who would never have thought of owning such a device. So will Apple create such a glorious design that every home will ‘need’ one to act as their personalized media centre? Well they seem to be maintaining interoperability with Apple’s recent financial saviour.

The new Mac mini is also said to sport a built-in iPod dock, a feature that was scrapped from the Mac mini Apple first introduced one year ago.(snip)
While Apple surprised watchers when the company delivered Front Row alongside updated iMac G5s recently, AppleÂ’s media center intentions have become startlingly clear in the past year since Apple first delivered the Mac mini and customers first started connecting the system to home theaters and installing it in automobiles. Sources have hinted that additional media announcements will further propel Apple’s strategy, and with the hardware, software, and iPod sales behind it, Apple now seems poised to firmly plant its footprint in living rooms.

Indeed. Apple, now is the time to offer iTunes via the TV set or docking the iPod to act as portable conduit for music and video. A two way street, items synch’d from the PC can be fed to the home surround sound system, or video loaded onto the MacMiniMediaCenter (flows off the tongue). Alternatively downloading video content over your broadband pipe directly to your iMediaCenter (better!) can be uploaded to your iPod. The video content industry (notice how I avoided TV industry) is already knocking on Apples door. Will you (Apple) take the PVR industry by the scruff of the neck and really start the personal TV revolution? I suspect you have a better chance than any other company on the planet at the moment. The ground work is laid by the likes of TiVo and MS now show us the best design and interface but more importantly grow that trusted relationship between consumer and content providers that you have pioneered with iTunes already. I do hope though that we go way beyond just linear content and that personalized and interactive content gets a look in.

Posted by Gary Hayes Dec ©2005

Aug 212006
 

Digital Cinema PVRThere has been many hundreds of blog posts about the slow decline of box office cinema over the past seven years or so. The growth of gaming in the home combined with DVD sales and decent quality TV screens in the same room have meant going to the ‘pictures’ for many is a special treat – rather than the ‘best way’ to see a movie. Also in certain territories the cinema experience has become rather sterile and samey – how many of us think of the standard experience now as drifitng along mid-way through a theatrical release, a 100 ish seater mini-cinema, a choice of popcorn and coke, and fifteen minutes of trailers to sit through. Then you may or may not get a quality image and sound. Half way through a movies two to six week run or so the print is dirty, perhaps a few edits have appeared (for whatever reason) and focus, synch and sound may not be setup right. You sit there thinking, perhaps I should have waited for the DVD, or why there are only five other people in the large room with you. OK we all have our own take on the cinema experience. Often a social event more than a regular way to enjoy movies. (Go on flame me). OK so what is the ‘big dark room’ industry going to do.

Well ever since the late nineties when Star Wars: The Phantom Menace the first to be projected digitally the promise has not been fulfilled. The nearest thing we had to a pristine, photorealistic, “am I here” experience has been 70mm IMAX, particularly 3D IMAX. But the story world and narrative quality of these films has been dubious and more in the Discovery camp than Speilberg. Then we had annoying artifacts with vertically orientated projection and for certain motion it was very ‘flickery’ on many shots. I was lucky to see the first digital end-to-end creation when Toy Story II was shown at the IBC conference in Amsterdam in 2000 or so. Stunning. I remember walking right up to the screen and seeing no drop in quality. Then in 2004 I saw another end to end system, panavision’s Genesis. Genesis is the digital equivalent of 35mm and this was an invited audience comparison between 35mm and Genesis. The panavision rep showed a variety of shots back to back (and this was a 4k chip I recall – the standard will be 2k DLP or so) and asked the audience, digital or 35mm. Everyone got it wrong. And in the audience of only 30 or so, many cinematographers including those working with Robert Rodriquez and Bob Zemekis’s were fooled. Anyway so what about the rest of the world. The real point about Digi Cinema is that the potential for immersion is much greater – and scale and fooling the senses is much higher, as I talked about in my Immersion: Ambient TV, addictive MMORPG post.

There have been many ‘digi cinema is about to get going’ report over the past years, this USA today one is typical from 2005 but this BBC Tech report last week called “Cinema meets Digital Technology” is very bullish about the changes ahead and it points out that in the last year digi cinemas have tripled…

Now the industry has reached a watershed, and digital cinema is about to take off in a big way. A couple of years ago there were only 335 digitally-equipped screens worldwide. By the end of last year, in which Hollywood finally published a common technical standard, that number had almost trebled, to 849 screens. Forecasts predict 17,000 screens in just a few years from now, concentrated in the movie world’s spiritual home, the US. The Hollywood studios are driving this transition because they stand to make enormous savings, which they can pass on to the cinemas themselves. The most obvious saving is in distribution costs. An average length feature film print costs around £700 ($1,300). Encoding it and delivering a hard drive to the cinema works out at a fraction of that. In future, the possibility of delivering the movie by satellite or over the net has got the bean counters salivating. One of the other great costs to the movie industry is piracy, which Hollywood claims has cost it $6bn (£3.2bn).

Now I wonder if that cost saving will be passed onto the viewer. Of course not. Just like the telcos who will cap and overcharge its broadband/IPTV customers until it has recouped many times over the ‘broadband pipes’ , you can be sure that cost will stay as they are even though they will save around $1.2 billion over print distribution. There are still issues with cost though as each projector costs around $70k US more than its 35mm equivalent at the moment and does not last as long – but the economics make sense once all cinemas are digital. Now once cinema is globally digital interesting things can take place. Firstly, within months the first satellite distribution channels will be set-up for national and potentially global, footprint simultaneous releases (as the article suggested) but this has been a key business model from day one. We are now in the world of a HUGE PVR (personal video recorder). A digital equipped cinema becomes the same as your VCR/PVR in the home. It can be encrypted to the disk so it cannot be taken off. It can track how many plays. It can transmit ticket sales against those plays. It can be updated at the drop of a hat. So all of a sudden we have dynamic cinema. As audiences drop to less than 10 for a viewing, the next film is put onto the system. Another aspect of this is that rather than the general public waiting for the DVD a few weeks later, they can be sold and made at the cinema from the same digital copy but also for a sky high fee, a rich home theatre owner could potentially buy play rights to the same digital capture and projection from the same download infrastructure. There are many other business models that we could explore and I have heard hundreds at NAB, Digital Hollywood and IBC particularly. What I am more interested in is the potential for more ‘interactive’ experiences once a digital system is in place. Anything can be added into the digital stream that hits the LCD chip in the powerful light stream. So dynamic overlays, sms streams, cameras inside the cinema, multi-screens, live games, full screen virtual worlds with multiple players, live subtitles, etc etc: As well as interactive potential we also have the return of 3D. As the BBC article goes on to say.

The advent of digital also means that some technologies which were a bit suspect in the past can be revived. Brace yourselves for the return of 3D. In truth 3D never really went away – it has been the staple of the big-screen Imax experience for years. Imax uses two film projectors and two reels of film to fool our brains into thinking we are seeing 3D. That process has been too expensive for regular cinemas to contemplate, but digital projectors make it affordable for the first time. “But now a single digital projector can run at a higher frame rate and show both left eye and right eye from a single projector.” There is now a real buzz about 3D; there are seven new 3D movies slated for release in the coming year. With technology available to recreate old classics, as well as show sporting events, in 3D there is a real feeling that 3D is finally coming of age.

So I am getting quite excited by this. Combining startlingly clear digital 3D on a 200ft screen, with a live social network (all those crowds of people around you), combined with a programme that may include some passive stories, that will include some collaborative quest/gameplay and perhaps a mix of the two – now theres a reason why I would leave the computer screen or DVD movie and get down the local ‘big dark room’. The question remains though will digital cinema just continue to be a more efficient way to play those two hour films, or cleverly insert topical and local, targeted ads digitally – perhaps we will see some more personalized applications and allow rich clientele to insert their video proposal to girlfriend, snippets of family movies for the party crowd during the trailers, or how about a vote for a few YouTube films at the start from all those seated. How about cinemas becoming the place you watch the big match – why not, even the pre-TV release of Desperate Housewives and so on. Stick a set-top box next to the projector and voila – the list is endless. Digital opens doors, which cinemas will take the risk and do more than movies?

Posted by Gary Hayes ©2006

Jun 072006
 

Yesterday I chaired the Mobile Content World Australasia 2006 Conference in Sydney and moderated a couple of panels. I gave an opening (provocative as far as an industry conference goes) address and a few people have asked for copies. So as powerpoints were banned (by the switched-on Terrappin organisers), and as my notes eventually turned into a script (I prefer not to read scripts – no room for personalised delivery!) – well I had it to hand. So here it is. Short, succinct and afterwards I list the people on the panels during the day – and when I get time I will give some opinion, add on what I thought of the event, the discussions and a few of the toys I saw such as a 3D phone and some great social network services, very cool.

Where are we? Where is mobile content on its evolutionary path? Is it well adjusted late teens or is it still a screaming adolescent? What are the real signs of maturity in the industry?

I am Gary Hayes, Director of the Laboratory of Advanced Media Production in Sydney, part of a government initiative run through the Australian Film TV and Radio School. We work with major ‘heritage’ media producers to prototype next generation cross-media services. We will have prototyped over thirty eight services by October many of which utilise mobile devices. I am originally from a digital broadcast and broadband TV background and when I was senior development producer at BBC New Media for 8 years I started out by putting the first audio, video and vr services onto broadband PC too. This makes me sound old but this was only ten years ago remember. I also worked in the US for a couple of years developing broadband TV services. The only thing mobile was useful to the broadcaster, when we were beginning Interactive TV services six years ago, was to vote, SMS chat or send in text messages – at premium rate of course. Have things changed that much?

The mobile industry today reminds me to a great extent of the early digital TV and broadband PC days back in 1996/7. We weren’t sure if putting video (or TV as we used to call it) onto the web was really going to work. We were not sure if communities and social networks would grow with any permanence on the web, which in those days were mostly shopping malls and advertising billboards (web 1.0) – and we weren’t sure that people would really use the web to be creative – many thought the web was about email (simple communication) and information. Ring any bells?

On mobile phones, of which the current incarnation has evolved out of the early web so the comparison is slightly flawed, we certainly have lots of walled gardens, chat communities and ubiquitous shopping malls. We have first generation services streaming live video (or TV as we used to call it) and video downloads – and in trials people are using DVB-H for up to 20 minutes a day. We also have games that are catching up to the quality of PS1 consoles of the mid-90s and communities in a sort of trial phase. Then there are the tablets, the iPods, PDAs all part of a convergence as everything becomes connected and we can store all the content you would ever need, at any one moment in time at least.

But mobile devices, particularly connected, location senstive ones have so much more potential, even now. What is holding them back from becoming the epicentre of consumers media universe? Price? Storage? The Experience? Interoperability? Quality of Service? The Business Model itself? ROI or Greed?

In the last five years things have changed considerably on the web – and now web 2.0, as it is called, is flourishing, and millions are actively participating and creating content. Blogs, vlogs, podcasts, shared spaces and mass multiplayer online role playing games are everywhere. People who play online games are not watching TV anymore, in fact they are not doing much else besides these social network based, online games. So why did this happen, what can we learn?

Part of why this happened is that firstly TV, a medium that used to be the media hub, has not evolved quickly enough for the active consumer – who need to share, communicate and participate ‘in’ the medium itself. Sure TV (the form – bite sized chunks of entertaining video) is gradually breaking free of its chains in the corner of the room, slowly becoming connected on the web, but we all know it will have to quickly morph and change its stripes to survive the next decade. Those early broadcast interactive services I had a part in creating or the early TV walled gardens such as Sky’s Open… (RIP) were in retrospect, stepping stones towards the great triple play of IPTV – also known as broadband content delivered to the large screen we used to call ‘a TV’. So why did this happen, what can the mobile industry learn?

People move to where media (their own and that which they pay for) is easily shared, published and moved between all their devices and friends and family. They buy content for themselves and not one device. They go to where their voice is heard and where they can be active participants. Any platform that locks the active ‘panther-like’ consumer in a cage, in the medium term, is doomed to failure. Early web portals like AOL and digital TV walled gardens know this. The mobile industry needs to take stock and grow up. Break down the walls, create interoperable marketplaces that will create traffic, activity and flourish. It also needs to treat the consumer as an individual and it has such potential to be the test bed for real personalisation – in fact that is it’s USP, its saviour and the true thing that can set it apart in the platform jungle. Getting the right ‘rich media’ content on top of each individuals portal in real time, on the move is key and ARPU will increase exponentially.

Speaking of personalisation, or rather customisation, I forgot to tell you I am a flasher. Not in the pants domain no. Dismayed by the amount of relevant rich content on various 3G portals I tried, I decided to flash my Moto v3x phone a few months ago. Yes I joined the dark side of the force, the modder community and now, move ‘my paid’ for content freely between PCs, iPod, PDA and phones. I suspect there are many more that would like to do so too. Beware of that crowd, unless you deliver quickly they will be looking elsewhere and WiFi, WiMax and Bluetooth connected (non mobile phone) mobile devices are getting itchy feet in the queue behind you.
Imagine now Ennio Morricones theme tune as we quickly look at the Good, The Bad and the Ugly of the mobile industry, the themes that we will be exploring in today’s conference.

The Good – three of them:
1 – mobile phones are still the most effective way to connect, mobile people. So we have two sessions dedicated to how mobile communities can increase traffic and ARPU. In publishing consumer content there has been some innovative phone user generated TV shows such as Syamekke in Japan, Cult TV in France and even a dedicated TV channel Tu Media in Korea showing nothing but viewer content. Using the phone as a tool to vlog and publish onto TV will both educate and inspire the audience and inspire.
2 – Another good seachange is at MyNumo.com for example. They are creating tools to allow consumers to sell content (ringtones, wallpaper and create webpages) to each other – micro viewer economics that really drove traffic for eBay, MySpace and a few virtual shared spaces on the web like Second Life.
3 – Also in the good camp is the phenomenal success of the mobile phone billing system. Some have called it ‘implied commerciality’ – people accept they have to pay for everything – but that also means people are far less eager to try new things which is also…

…The Bad – to me bad is still the simple lack of interoperability and the walled garden. Interoperability between mobile devices, between operators, and across the off-portal piece – but really, between consumers. Sure things are improving but without simple ways to share and move media consumers will find alternate routes as digital content wants to spread. No one operator can fulfil the need of any consumer so providing easier routes to get to off-portal content is critical and providing a higher quality experience on that journey is even more so. We have sessions looking at fulfilling the promise of 3G and on and off portal internet

The Ugly – We can do so much more to get the right content to right consumers. Personalisation, targeting and easier search are critical. Finding content is sometimes ugly at the moment, no in fact it is very ugly. Deep menus, busy interfaces and superficial content once you get there– we have panels today focusing on the consumer experience and how to create stickiness through usuability that will hopefully help us out of this maze.

OK enough from me time for some statistics now and a look at What Consumers Actually Want from the Australian mobile perspective, from Claudio Sagripanti of AIMIA and Venture One.

Welcome and Opening Remarks from the Chair
Mobile Content State of Play – the good, the bad and the ugly
Gary Hayes, Director, Laboratory for Advanced Media Production

Mobile content industry landscape
What consumers want – results from the Australian mobile phone lifestyle index
Claudia Sagripanti, Chairperson, AIMIA MCIDG and Venture One

ENTERTAINMENT UNTETHERED
International Keynote
Engaging customers through mobile entertainment
Ira Rubeinstein, Executive Vice President,
Sony Pictures Digital Entertainment

TV to Go – Effective programming for the mobile
Jim Shomos, Creator and Executive Producer,
Forget The Rules

Panel Discussion. Carrier Panel session – Fulfilling the promise of 3G
Gary Hayes, Moderator
Michael Padden, Head of Mobile Content, Telstra
Mark Mulder, General Manager of Content and portals, Optus
Adrian Crouch, IPX Country Manager, Ericsson
Richard Sherwood, General Manager of Mass Markets, Vodafone Australia
Scott Taylor, General Manager of Content and Services, 3 Australia

CREATING MOBILE COMMUNITIES
Communities – find the way into the truly viral market
Jennifer Wilson, Head of Mobile, HWW

Panel Discussion – Exploring the benefits of mobile communities
Jennifer Wilson, Moderator
Olivia Hilton, Chief Executive Officer, Jumbuck
James Cleary, Founder and Managing Director, Amethon
Paul Gruebar, Product Marketing Manager Premier and Youth, 3 Australia
Gregan McMahon, Regional Director Australia and NZ, Yahoo! Mobile

USER EXPERIENCE – DELIVERING ON THE PROMISE
Creating a compelling – customer focused experience
Gary Hayes, Moderator
Annie Mackin, Head of Mobile Content, 3 Australia
Cyrus Allen, General Manager, Telstra Product Management, Telstra Corporation
Steve Watson, General Manager Group Portals and Entertainment, Legion Interactive
Oliver Weidlich, Managing Director, Ideal Interfaces
Trevor Goldberg, VP Global Partners, Bango
Arun Gupta, CEO, Mauj Telecom

Mobile Media: Mobile as a new opportunity
Sporte/Edistar
Peter Egberts, Business Development Director, South Pacific Region, Netsize

Speed Networking

Creating mobile content differentiation and brand experience through a consistent user interface
Dr. Yan Zhuang, Director Business Development, QUALCOMM Internet Services

Roundtable discussions
Roundtable one: Mobile Communities
Facilitated by Jennifer Wilson, Head of Mobile, HWW

Roundtable two: User Experience
Facilitated by Oliver Weidlich, Usability Specialist, Ideal Interfaces

Roundtable three: Mobile Media
Facilitated by Peter Egberts, Business Development Director, South Pacific Region, Netsize

Closing remarks from the Chair

Posted by Gary Hayes ©2006