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Apr 192007

A great 3rd day at Milia and a much broader spectrum of issues discussed around the many Milia halls. It started with the world’s most advanced broadband nation with Dr. Hyun-Oh Yoo giving us a rare insight into the worlds most culturally integrated social network – Cyworld in South Korea. This was the first time he had shared some of this information with a European audience (almost dwarfing the impact from and Asian perspective, Peter Li’s IPTV talk later in the day). Fighting through a hay fever Dr. Yoo talked in a gravelly voice about the ubiquitous infrastructure, and how it allows Cyworld to be accessible across the super-broadband fiber pipes and always-on wireless networks. The figures surrounding the service, particularly penetration make MySpace look like a niche activity, well not quite. But here goes:

20 million subscribers
40% of TOTAL population
96% of 20-29 year olds use Cyworld regularly
20 billion monthly page views and 22 mill monthly unique visitors
$300 000 in sales of digital items daily
100 000 video uploads daily
210 million songs sold, currently 6 mill per month


That last figure makes it second only to iTunes for volume of music sales – who says social networks don’t have business models. Dr Yoo also presented a slide that compared the service to some of our more recognisable web 2.0 brands – it is interesting how Second Life is up there with YouTube and flickr, more so as the Cyworld virtual reality is extremely Habbo in style vs true 3D.


A refreshing follow-up to this talk was an uncomfortably titled “The Future of Interactive TV”. Eloquently steered and captained by Brian Seth-Hurst (who is also the key enabler also for the International Interactive Emmy Awards of course– see later) it became apparent that labelling TV services that have an interactive component as Interactive TV is now too limiting and emphasises TV too much – perhaps if the service ‘€˜only’€™ appeared on the one (TV) screen and all interaction took place there fine, but these are really in the minority and most are via mobile sms, telephony, stretched out across many platforms (TV is a part of the mix) or synchronised with online. There were some great new kid on the block examples of iTV and ones that started to merge media . Kim Lindholm from Motion Avenue in Finland showed something on the edge of my “mixed reality” continuum (a soon to be published post) a game/quiz show from Vietnam that has viewers appear as avatars in a virtual audience who get knocked out if they get answers wrong – of course the audience pays per question. He was followed by the grandfather of iTV Robert Chua who presented a more philosophical view of iTV. He questioned the definition of iTV as a relevant term when the same type of services are controlled by or fed to PC, mobile and TV via broadband pipes. The second panel in this session looked at enablers like Microsoft and OpenTV who themselves appear to be struggling with the melding of broadcast and broadband, games and linear.

Then a day of pitching started. Top and tailed by commercial entities that sandwiched a swathe of public service BBC 360 panels. My LAMP friend and colleague Jackie Turnure was pitching in the most defined session being Cross-Platform Brand Marketing. The three propositions trying to fulful a tight brief from Ogilvy and American Express were in brief terms, 1) an amazing race clone, 2) a chroma key ‘card ride’ and 3) an Alternate Reality Game. Without showing any bias I personally thought the ARG from Jackie the much stronger in terms of reach and originality but more importantly having a story (we shall see tomorrow who won).


These and many of the pitches that followed from the BBC panels seemed very light on narrative and most were function over form, without clearly defined structure or focus. There is a sense that many ad agencies and traditional broadcasters (as I said in the last post) are seeing Emerged Media as a way to allow users to participate, sometimes I feel to the detriment of the actual integrity of the proposition. We may be creating too many empty shells for viewers to fill without really drawing them in first with a great story. Frank Boyd again led key BBC folk though some less than enticing pitches. I thought the first two panels one on 360 docs and the second on 360 participation actually seemed interchangeable. All the doc props involved viewer input and the community ones were themed around documentary topics like the environment. So more blurring of labels as form, function and genre meld.


By the afternoon I was suffering from conference fatique, that moment when panels and panellists start to blur into one another. Luckily the IPTV vs Internet TV was a great idea and Justin Hewlett and others showed off a great cross section of the new walled garden TV, data and telephony services. After a while though all the badly designed interfaces started to blur into each other too. It became apparent in these sessions that penetration for many pockets of services around the world in the 50-100 thousand audience range is still very low and not significant due to two key things:

1 You can get most of the IPTV offerings via traditional TV distribution channels, so nothing really new to entice viewers (it was cited that 50% of subs were actually for the telephony and data elements and not the TV!)
2 The topic of the panel, the wild west internet is now delivering a much broader and compelling range of audio, video content.

The panel topic echoed a talk I gave to an IPTV ‘hyped’ audience in Sydney nearly two years ago (and cited on a few IPTV info sites) – the main premise being, the cats out of the bag, Internet TV (or broadband TV as I called it), the wild west way to get your TV morsels means IPTV may only have another 12 months or so to deliver on its promise, or be gone for good. As mentioned earlier I found Peter Li, the VP from BesTV in China illuminating if only for the stats he presented as context to IPTV potential in China.

CNNIC report for China July 2006 Internet users 130m. 40% growth for past 6 years Broadband users 80m Youth: 18.5 hrs/wek online vs 6.7 hrs/wk on TV Over 220 online video portals, 500 000 clips uploaded daily Concurrancy of viewers watching video online 500 000. ADSL 2.0+ goes to over 10 million users

The keynote of the day, after I managed to rush out and get my glad rags from the dry cleaners, was Jana Bennett and Ashley Highfield. I would like to give this more time and the awards so will leave that until the next post. For now though a taster shot of the BBC keynoters.


I was lucky to be a judge again at the Interactive International Emmy Awards and invited to the splendid evening session at the Carlton Ballroom. Only three awards up for grabs (and a special prize this year to BskyB -€“ well done). The event was excellently organised in the tradition of all the A-list ceremonies and I was lucky to be on one of the front tables, with the interactive programme folk. Also managed to grab a chat with Phil Rosedale who leads Linden Lab (Second Life) in the pre-award cocktails, which was a treat for me 😉


To the awards. Great to see the BBC finally win for their BBCi all emcompassing eTV and 24/7 service (I remember the days when it was called Digital Text – but wont go there now!). Great to see my old cohorts Nick Cohen and Phil Jay with big grins on their faces for the rest of the evening. Canada took the second award, Interactive Channel, for BITE Television a slightly anarchistic, irrelevant channel. The most exciting award of the evening though for me was the interactive programme award and I was siting between two of the nominees on a distinctly Canadian table 8. Three of the four nominees were Canadian! But I had Aaron from the Zimmer Twins on one side and Patrick Crowe from Regenesis on the other (Zinc Roe Design and Xenophile respective companies) – and it was a surprise to all, that they both won! Yes a two-way tie and a table creaking later with the weight of two Emmys 😉 As one would expect both teams were delighted and it was wonderful both for Canada (and the Bell fund that partly helped Regenesis) but also for the interactive form as both services are innovative and pushing the envelope. But will write more later (congrats to Evan Jones and Tony Walsh also who were major parts of Regensis) – for now a picture I took of the double winners. A busy and even more exciting day tomorrow (well actually today now as I finish this).

© Gary Hayes 2007

Jul 192006

Thanks to my friend Brian Seth Hurst for sending this to me and for almost single handedly changing the way Emmy Awards, for one, recognise emerging and I suppose emerged media. This article in LA times is one step on from my posts back in April about the first International Emmy Awards in Cannes – where I talked about how then, the interactive Emmys were a little slim having only four categories, it seems now things are expanding and are far more integrated and expansive…

The academy’s board of governors has approved a change in its bylaws, establishing broadband as a recognized distribution center for television along with broadcast, cable and satellite. Academy officials said this week that they haven’t worked out the details but that drama series, reality shows, sitcoms and other video programs designed specifically for websites may seek to compete in all 27 prime-time categories…This summer AOL plans to launch “Gold Rush!” as a Web-only reality program produced by Burnett. It’s also signed an agreement with Ashton Kutcher’s production company, Katalyst Films Inc., to develop five programs, each with at least 20 “webisodes.”

There are still some details to be worked out, namely should a sixty second phone episode, or a two minute webisode be able to compete with the longer form TV or even cinema versions? Perhaps so, if the experience is what it is about at the end of the day, if 20 million enjoyed the 2 minute versions more than the 45 minute episode should that be reflected. It is awards like this that will inspire producers to consider media properties appropriately for the platform rather than just see mobile and broadband as alternative delivery platforms. Brian is quoted extensively in the article, here is a comp…

“The implications, in my mind, are pretty huge,” said Brian Seth Hurst, a member of the board who has led efforts to recognize “new” media programming at the academy. “It now means that Mark Burnett’s ‘Gold Rush!’ on AOL could be entered into competition against ‘Survivor.’ We used to be the redheaded stepchildren, and now we’re a legitimate part of the business,” said Hurst, who also is chief executive of the Opportunity Management Company in Los Angeles, which helps companies develop cross-platform media strategies.

It would be nice to think that awards in the future are focused on immersion and associated entertainment value so that games and linear forms are not differentiated. What would be the categories in this world? If it becomes genre centered would and educational magazine TV programme compete with a learning event in Second Life, would a fantasy cartoon on a mobile phone compete with a sub-world in WoW or would a psychologial interactive TV show compete with a similar quiz in SimsOnline? There is an interesting road ahead as this pans out and as TV as we used to know it (mass entertainment) merges into the multi-faceted entertainment menagerie.

Posted by Gary Hayes ©2006

Apr 082006

Cannes ©Gary HayesFirstly there should have been a big award to Brian Seth Hurst for being a major part of making the International Interactive Emmy Awards happen – there have been far too many parochial, slightly sycophantic national interactive awards over the past 8 years or so. These awards, regardless of the quality of the projects, the general isolation of the ceremony (read: not integrated yet into mainstream media awards) or the relatively small scale of the event – are truly a step change. The international perspective, judges and nominees, combined with the broad scope – from individual interactive formats, pioneer awards, interactive services and channels.

The event was well organised and joyously and irreverently hosted by Desperate HousewivesÂ’ Roger Bart, who knew a thing or two about interactive services – it seemed. Mark Burnett also strutted his stuff as a presenter. I was sat next to a great ambassador of interactive futures, Dr. Simone Emmelius – manager of ZDF Vision, one of GermanyÂ’s two public service broadcasters and it was great catching up with her. Also an old BBC colleague Nic Cohen (BBCÂ’s 24/7 commissioner) and soon to be LAMP mentor and all round web 2.0 pioneer David Jensen shared our table – which we quickly found out to be the Interactive Programme Judges table. Without giving too much away 😉 my scores were well placed and the user driven, organic ‘CultÂ’ show took the premier award. Their table was next to ours and it exploded in true jubilant French fashion at the announcement. Both Sky and BBC were placed in a couple of categories but we, the judges were I believe looking for services more forward looking and audience embracing – both Sky and BBC entries have been pushing similar formats for a good three or four years. The other two awards went to Hello D (S. Korea) for interactive service and the granddaddy of Broadband TV, Video Networks (London) for Interactive Channel – well done to Roger Lynch for that.

I do not think it is who wins the first few years of a new International Award, but that it becomes recognised as the one to get and it keeps going from strength to strength. Again thanks to the International Academy of Television Arts & Sciences – there are many minor awards around the world for so-called innovative services, but as progressive media becomes mass audience and mainstream the enormous effort in reaching tens of millions rather than hundreds should be congratulated. I am sure the BBC and others will win with more innovative services in the coming years, a Jamie Kane with major TV component for instance would have gone down well. Perhaps Gold Rush will be there next year – Mark Burnett was here as I said presenting the Pioneer Prize to his mate Jonathan Millar (CEO of AOL), well deserved because as we know (and were told on at least 20 occasions) that Live8 has changed the landscape of TV, the internet and mass entertainment.

The three categories strongly suggest that it should snugly fit into the larger TV EmmyÂ’s. I also think that there could be several other categories – for example Interactive Programme could cover everything from participatory and user generated TV through to game, documentary, news and sport genre – but there is always next year!
Posted by Gary Hayes ©2006

Mar 232006

Milia 2006Looking forward to treking over to Cannes next week via LA and UK. I remember when Milia was a short hop from home (London) now it is a heave to the other side of the planet but the seminar line-up alone (see extensive list below) makes it worth it alone.

MIPTV featuring MILIA is the world’s premier audiovisual & digital content market. It’s where the key decision-makers come to meet, talk and forge the business partnerships that will drive future growth on a global level. MIPTV and MILIA 2005
Participants 12,152
Companies 4,064
Countries represented 99
Exhibiting companies 1,510
Total exhibition space 18,357 m2

I remember the Milia’s of olde 96-02 – CD Roms, simple console games and very early crude interactive TV. Now there is a maturity to it, growing up alongside MIP and the focus on 360, cross-media and content makes it unique – the IBC‘s and NAB‘s still relegate mobile and broadband TV type services to side-halls and the other conferences tend to be a single platform at a time. Anyway here is the list which must make it the premier cross-media entertainment conference (industry perspective of course) – I have done this partly so I can refer to a simple running order in an emergency, as the ones on the site (MipTV feat Milia) are not so hot (one day at a time) – especially for an emerging media conference 😉


Digital Media Strategies Workshop
10.30 – 11.30 Part 1 11 – 45 – 12 — 45 Part 2
Date: Apr 03, 2006 10:30AM 12:45PM Location: Audi I, Level 4
Digital Distribution Showcase Keynote
Date: Apr 03, 2006 2:15PM 3:00PM Location: Esterel, Level 5
“TV Without Frontiers”: The Latest European Media Developments: Impact & Opportunities
Date: Apr 03, 2006 4:15PM 5:15PM Location: Audi A, Level 3
Whose TV Is It Anyway?
Date: Apr 03, 2006 5:30PM 6:15PM Location: Esterel, Level 5

On-Demand TV Super Panel: Evolution of Media Business Models, Threats & Opportunities
Date: April-04-2006 10:00AM 11:30AM Location: Esterel, Level 5
Mobile Video On-Demand: Turning Grey Time To Prime Time
Date: April-04-2006 11:45AM 12:45PM Location: Esterel, Level 5
On-Demand TV Showcases
Date: April-04-2006 1:30PM 2:30PM Location: Audi I, Level 4
Mobile TV Content Showcases Part 1 Music Video, Sport & Leisure
Date: April-04-2006 1:30PM 2:15PMLocation: Audi K, Level 4
Internet TV Comes Of Age
Date: April-04-2006 3:00PM 4:00PM Location: Audi A, Level 3
On-Demand Advertising In Your Palm & At Your Finger Tips
Date: April-04-2006 4:15PM 5:00PM Location: Audi A, Level 3
Keynote: “The Internet and the Future of Television”
Date: Apr 04, 2006 5:15PM 5:45PM Location: Esterel, Level 5
Keynote: “The New Reality: Entertainment Everywhere!”
Date: Apr 04, 2006 5:50PM 6:15PM Location: Esterel, Level 5


Convergence of Telecoms & Broadcasting: Who Will Be In Control ?
Date: April-05-2006 9:15AM 10:30AM Location: Esterel, Level 5
The Future of Rights Super Panel Are the Content Rights Owners Ready for the New Game?
Date: April-05-2006 11:30AM 12:30PM
Mobile TV Content Showcases, Part 2: Short films, Channels & User-Generated Content For Mobile
Date: April-05-2006 1:00PM 2:15PM Location: Audi K, Level 4
Mobile Broadcasting Live TV In Your Pocket, Part 1
Date: April-05-2006 2:30PM 3:30PM Location: Esterel, Level 5
Content 360: Cross-Platform Content Commissioning: BBC, KBC, NFB Pitching New Digital Ideas
Date: April-05-2006 2:30PM 3:30PM Location: Audi K, Level 4
IPTV Around The World : Deployment Strategies and Case Studies
Date: April-05-2006 2:30PM 3:45PMLocation: Audi A, Level 3
Live TV In Your Pocket, Part 2
Date: April-05-2006 3:45PM 5:00PM Location: Esterel, Level 5
Content 360° Pitching Session: BBC Cat.3 Long Tail Content: Navigating The BBC Archive
Date: April-05-2006 4:00PM 5:00PM Location: Audi K, Level 4
The IPTV Business Case: Is VOD The Killer App For IPTV?
Date: April-05-2006 4:00PM 5:00PMLocation: Audi A, Level 3
Keynote Content 360:” New Gateways to Creativity
Date: April-05-2006 5:15PM 6:15PM Location: Esterel, Level 5
International Interactive Emmy Awards
Date: April-05-2006 7.30PM 11.00PM Location Grand Salon Hotel Carlton


Mobi Wars! Mobile TV Business Models & Value Chain Evolution
Date: April-06-2006 10:00AM 11:15AM Location: Esterel, Level 5
Mobility & Content: Entertainment Everywhere !
Date: April-06-2006 11:30AM 12:45PM Location: Esterel, Level 5
Content 360° Pitching Session: National Film Board of Canada Animation Projects For Mobile Platforms
Date: April-06-2006 11:45AM 12:45PM Location: Audi A, Level 3
Content 360° Pitching Session: BBC Cat. 1:Rich Media – Made For Mobile
Date: April-06-2006 1:15PM 2:15PM Location: Audi A,
Content 360° Pitching Session: BBC Cat.4 Web 2.0: Next-Generation Collaborative Web Concepts
Date: April-06-2006 2:30PM 3:30PM Location: Audi A, Level 3
Interactive Mobile TV, The Next Frontier?
Date: April-06-2006 2:30PM 3:30PM Location: Esterel, Level 5
User Generated Content: The Next Big Thing in Media?
Date: April-06-2006 2:30PM 3:30PM
Content 360° Pitching Session : KBC Digital Multimedia Broadcasting (DMB), Mobile Content and Applications
Date: April-06-2006 4:00PM 5:00PM Location: Audi A, Level 3
Developing & Delivering Content Across Platforms, What Does It Take?
Date: April-06-2006 4:00PM 5:00PM
Mobile Content Distribution & Revenue Opportunities: Look To Asia & India
Date: April-06-2006 4:00PM 5:15PMLocation: Audi K, Level 4
Content 360° Pitching Session: BBC Cat.2:Total Mobile & User Generated Mobile Content
Date: April-06-2006 5:15PM 6:15PM
What Are The New Deals, And How Are They Shaking Up The Broadband Content Value Chain?
Date: April-06-2006 5:15PM 6:00PM
The Content 360° Zapping Show
Date: April-06-2006 7:00PM 8:00PMLocation: Esterel, Level 5


Mobile Entertainment Forum Workshop: How To Create, Deliver And Sell Video Content For Mobile
Date: April-07-2006 10:00AM 12:00PM
Rights & Financing Workshop: How To Navigate The Complex Digital Rights Maze & How To Fund Mobile TV & Cross Platform Content
Date: April-07-2006 9:30AM 11:30AM Location: Audi K, Level 4

Oh yes looking forward to walking the croissette and going to the Palais De Festival again but also to the black tie, first INTERNATIONAL INTERACTIVE EMMY® AWARDS on Wednesday evening — as I was a juror I will be shouting for my favourites 😉

International television and film star Dennis Haysbert (24, The Unit) will join renowned producer Mark Burnett (Survivor, The Apprentice), The Bold and The Beautiful’s Jack Wagner, French leading actress Corinne Touzet and RCTV (Venezuela) telenovela actors Veronica Schneider and Alejandro Otero to present the International Interactive Emmy® Awards on April 5, 2006. Desperate Housewives star Roger Bart will host the black-tie event.

Posted by Gary Hayes ©2005