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Mar 092011
 

I was interviewed by Andrew Collins in December’s Hyper Magazine about Social and Augmented Reality gaming. Hyper magazine is a great game monthly and a regular buy for me with its pretty solid reviews and impartial editorial for the game world as well as some forward looking features. The gaming industry is close to a precipice as games spill out into the real world (as I have blogged about many times before!) so I thought I would publish the article (and my interview on which much of the article is based) this week as the race for the augmented reality, locative game space trophy truly begins and the contestants line up on the starting grid…

  1. Sony with it’s NGP virtual treasure hunts
  2. Nintendo’s 3DS games in the real world AR launch
  3. a multitude of Android AR game apps in development/release and in case you missed it
  4. about to be released the iPad 2 with it’s dual camera support for Augmented Reality locative games and all the iPhone AR apps that will flood across
  5. and of course

Mid to late 2011 is going to be significant – a fun, social, locative augmented reality game nirvana. Perhaps the real battle though is going to be between locked down, TV room, single player console gaming vs open, social, locative casual AR gaming? Interview after the cover…

KINDLY REPUBLISHED © HYPER – THE MAGAZINE FOR GAMERS DECEMBER 2010


 

Traditional game developers are extending the gaming experience beyond what appears on the retail disc and into the social realm, rewarding players for exploring media outside of the console and the PC.

Andrew Collins takes a look at what’s on offer

Casual social networking games have exploded in popularity recently, with a bunch of casual game developers popping out of the woodwork producing low-tech but addictive games. Now traditional game developers and publishers have joined the party, seeking to adapt the trend to their own needs, and their own games.

This bleed of PC and console games out into social networking services has immense potential. There’s a whole world of cool stuff going on right now, and even greater stuff just around the corner – that has the potential to change the way we game completely.

You probably already know the most basic form of this blend of traditional and social gaming: the automatic status update. Many games now will notify your Facebook or Twitter contacts when you accomplish a goal in-game.

It’s unfortunate that this is the most recognisable example of this trend; at best, it’s annoying, and at worst, it’s annoying as hell. Do you really care that your flatmate’s cousin’s boyfriend just unlocked an achievement in FIFA 11? How do you feel when he unlocks 10 in the space of half an hour, flooding your social networking news feed?

Fortunately, developers have realised this and have moved on to integrating gaming and social networking in more interesting ways that suit us all.

WHY IS THIS HAPPENING TO ME?

Before we look at these developments, it’s worth looking at why the games industry is embracing social networking.

As we found out in issue 204, the market for casual social networking games is booming, generating ridiculous amounts of revenue for those lucky or smart enough to have a finger in this lucrative social pie.

But the learned readers of Hyper are not the only ones who have cottoned on to this fact. Traditional games developers and publishers have seen the sheer number of people drawn into this social gaming trend, and have realised that it could work for them – not as a direct source of revenue, but rather as a form of marketing.

Put simply, every time you tell your 600 Facebook friends what game you’re playing, you’re giving the publisher 600 free ads for their game, and giving the game your own personal stamp of approval. Congratulations! You are advertising space.

Gary Hayes is an expert on the relationship between games and social networking. He has a terribly long bio – far too long to reproduce in full here – with experience in TV, music, virtual worlds, game production, lecturing, and many, many other things. He’s most succinctly described as a `transmedia guru’ – someone who dwells in the overlap of different mediums.

According to Hayes, this venture of traditional gaming into social networking isn’t a short lived gimmick that just a few companies are toying with – it’s now a necessity for developers.

“From an economic point of view, given the massive rise of social games over the last couple of years, and the decline in console games generally (in June of this year there was around a 10% drop in total game industry sales, down to about $6.7 billion), traditional games developers – EA and Ubisoft and so on – are looking at social gaming as really a pretty important part of the mix that they need to be involved in,” Hayes says.

“It’s part of their survival,” he says. “There’s a quote from Alex St. John [DirectX creator and social gaming producer] who says that if a game doesn’t have a social element, it’s going to be dead before it starts out, in the future.”

BETTER MODELS

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Oct 112010
 

Always keen to see the latest, worthy research into those young wipper-snappers that apparently are our future so was lucky to be sent some insights today into Australian Youth, 4 million of them aged 16-30,  from Urban Market Research (UMR) a joint initiative between Lifelounge and Sweeney Research.

There are the usual eye opening statistics, multi-tasking, mobile texting, overuse of social networks and so on (listed below) but the research is more interesting as it digs a little deeper and explores a few emergent behaviours, from years of doing all of the above.

NATURAL TRANSMEDIANS

The survey shows that multi platform storytelling, while slightly alien to those older folk indoctrinated with linear, mono media is an absolute natural space for this age group – they swim and immerse themselves in multi media and like the proverbial fish are unaware of the water they breathe and that surrounds them.

“While multitasking when consuming online and other media has been growing in recent years, it is now the norm.  The research confirms life online is frantic, with over 80% of the youth market ‘doing other things’ while surfing the web and being active on social networks…it also reveals ‘interruptive’ marketing tactics are out, in favour of a more ‘discovery-led’ approach that allows young people to unearth new products, artists and fashion labels in their own time, and bank the street cred that comes with it.” – This group also cannot live without “An internet connection and mobile phone were rated the two top things UMR respondents couldn’t live without (30% and 20% respectively) over their car, TV, alcohol, favourite piece of clothing, drugs and favourite movies.  Being connected is important.”

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The Count

 Posted by on September 29, 2009 at 1:02 am  Add comments
 

Click for App Store Page

Original Counter and Post from 24 Sep 2009!

SOCIAL MEDIA update Mar 2018 (iPad only at the moment)

  1. YouTube mobile videos viewed 1 billion per day – Statistic Brain 2016 www.statisticbrain.com/youtube-statistics/
  2. Photos on Instagram 95 mill daily – Instagram 2016 www.instagram.com/press/
  3. Likes on Facebook 10 bill per day – Expanded Ramblings 2016 expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/13/
  4. YouTube ad revenue $4.28 bill per year – Expanded Ramblings 2015 expandedramblings.com/index.php/youtube-statistics/
  5. Hours streamed on netflix 42.5 bill per year in 2016 – Time . Com time.com/4186137/netflix-hours-per-day/
  6. Snapchat video views 10 bill per day – Expanded Ramblings expandedramblings.com/index.php/snapchat-statistics/
  7. iPhones sold $150 bill per year – Statista 2016 www.statista.com/statistics/263402/apples-iphone-revenue-since-3rd-quarter-2007/
  8. New mobile social users 1 mill per day – Brandwatch 2015 www.brandwatch.com/2016/03/96-amazing-social-media-statistics-and-facts-for-2016/
  9. Plus 1s on Google Plus 5 bill per day – Statista 2013 upcity.com/blog/top-20-stats-to-get-you-active-on-google-plus/
  10. Worldwide users of PokemonGo 950 mill in 2016 – Venturebreat venturebeat.com/2017/06/19/pokemon-go-shows-off-gym-system-updates-and-upcoming-co-op-raid-battles/
  11. Facebook messenger & WhatsApp 60 bill per day – Brandwatch 2015 www.brandwatch.com/2016/03/96-amazing-social-media-statistics-and-facts-for-2016/
  12. Likes on Instagram 4.2 bill daily – Instagram 2016 www.instagram.com/press/
  13. Profiles viewed on LinkedIn 25 mill per day – Sensible Marketing 2016 www.sensiblemarketing.com/blog/25-linkedin-facts-and-statistics-for-2015
  14. Photos uploaded to Facebook 400 mill per day 2015 – Expanded Ramblings expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/14/
  15. Tweets tweeted 6000 per second – Internet Live Stats 2016 expandedramblings.com/index.php/snapchat-statistics/
  16. Google searches 100 bill per month – WSJ 2016 blogs.wsj.com/digits/2015/10/08/google-says-mobile-searches-surpass-those-on-pcs/
  17. Videos viewed on Facebook 8 bill per day – Expanded Ramblings 2016 expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
  18. Users joining LinkedIn 2 per second – Sensible Marketing 2014 www.sensiblemarketing.com/blog/25-linkedin-facts-and-statistics-for-2015
  19. Searches on Facebook 1.5 bill per day – Expanded Ramblings 2015 expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/8/
  20. 300 hours of video uploaded to YouTube every minute 2017 – FortuneLords fortunelords.com/youtube-statistics/
  21. 8796 photos shared every second on Snapchat in 2015 – Business Insider www.businessinsider.com.au/snapchat-photos-sent-per-second-2015-5

MOBILE updated Mar 2018

  1. 395 iphones sold every minute in 2016 – Business Insider www.businessinsider.com.au/how-much-money-apple-makes-every-second-2016-8
  2. $150 bill made from Mobile games in 2017 – Venturebeat venturebeat.com/2017/07/13/games-revenue-will-top-150-billion-in-2017-and-keep-growing/
  3. 6 billion SMSs sent daily in US – Forrester blogs.forrester.com/michael_ogrady/12-06-19-sms_usage_remains_strong_in_the_us_6_billion_sms_messages_are_sent_each_day
  4. 459 mill Smartphones bought in China in 2017 – Techcrunch techcrunch.com/2018/01/25/chinas-smartphone-market-is-no-longer-growing/?ncid=rss
  5. 400 mill daily Android scans by Google 2016 – Android Police www.androidpolice.com/2016/04/19/android-security-report-6-billion-apps-and-400-million-devices-scanned-every-day/
  6. Google play app installs 8 bill per month 2017 – Venturebeat venturebeat.com/2017/10/19/google-play-hits-8-billion-new-app-installs-per-month-and-gets-new-developer-features/
  7. AT&T data 118.8 petabytes per day 2017 – AT&T about.att.com/sites/company_profile
  8. Apple Watches in 2018 est 22 mill – Expanded Ramblings expandedramblings.com/index.php/apple-watch-statistics/
  9. $20 bill made by iTunes app developers 2016 – Slashdot apple.slashdot.org/story/17/01/05/1442258/apple-app-store-developers-earned-20-billion-in-2016-up-40-percent-year-over-year
  10. 22.3 mill bought a Fitbit in 2016 – Businesswire www.businesswire.com/news/home/20170222006497/en/Fitbit-Reports-574M-Q416-2.17B-FY16-Revenue/
  11. Mobile apps downloaded globally 35.5 bill in 2017 – SensorTower sensortower.com/blog/app-revenue-and-downloads-2017
  12. Logging into their iPhone 48 bill per day 2017 – 9to5 Mac 9to5mac.com/2017/01/11/apple-1-trillion-in-revenue-from-ios/
  13. Steps taken by Fitbit users 45 trillion 2017 – Fitbit
  14. Samsung revenue 2016 $202 trillion KRW – Samsung news.samsung.com/global/samsung-electronics-announces-fourth-quarter-and-fy-2016-results www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20091007006200&newsLang=en
  15. $2.17 bill made from Fitbit in 2016 – Businesswire www.businesswire.com/news/home/20170222006497/en/Fitbit-Reports-574M-Q416-2.17B-FY16-Revenue/
    techcrunchies.com/mobile-entertainment-market-in-2011-2012/
  16. 100 mill iOS apps downloaded in 2015 – The Next Web thenextweb.com/apps/2016/01/20/google-play-had-twice-as-many-app-downloads-as-apples-app-store-in-2015/
  17. 1 bill mobile YouTube videos watched daily in 2018 – FortuneLords fortunelords.com/youtube-statistics/
  18. Apps scanned daily in 2016 by Google 6 billion – Android Police www.androidpolice.com/2016/04/19/android-security-report-6-billion-apps-and-400-million-devices-scanned-every-day/

GAMES update Mar 2018

  1. 65 million monthly users in 2017 – Venturebeat venturebeat.com/2017/06/19/pokemon-go-shows-off-gym-system-updates-and-upcoming-co-op-raid-battles/
  2. $2.8 bill generated yearly by China MMOG players – Raphkoster www.raphkoster.com/2009/04/09/new-china-mmo-stats/
  3. 2.2 mill monthly broadcasters on Twitch in 2016 – Twitch www.maximumpc.com/article/news/world_warcraft_players_complete_16_million_quests_–_per_day
  4. $104 bill global games revenue in 2017 – Venturebeat venturebeat.com/2017/08/03/superdata-game-industry-will-crest-104-billion-in-2017/
  5. 8 million VR headsets sold in 2016 – Expanded Ramblings expandedramblings.com/index.php/virtual-reality-statistics-facts/
  6. $63 mill Candy Crush rev in 2017 – Seeking Alpha seekingalpha.com/article/4084197-kings-mobile-games-still-multibillion-dollar-gold-mine-activision
  7. 74 mill per month using Minecraft 2018 – Business Insider www.businessinsider.com.au/minecraft-has-74-million-monthly-players-2018-1
  8. $5.5 bill spent on virtual goods globally
  9. 4.1 million new MMORPG subscribers per year – mmogchart www.mmogchart.com/charts/
  10. $125 mill advertising revenues in Social Virtual Worlds gamineexpedition.blogspot.com/2009/05/kids-in-virtual-worlds-run-down-of.html
  11. 15 mill daily Twitch users – Twitch www.twitch.tv/p/about
  12. $8.61 bill made by GameStop in 2016 – GameStop news.gamestop.com/phoenix.zhtml?c=130125&p=irol-newsArticle&ID=2256191
  13. 53 000 copies of Minecraft sold in 2016 – Mojang mojang.com/2016/06/weve-sold-minecraft-many-many-times-look/
  14. 1.5 million new 3-11 US children subscribing to Virtual Worlds annually gamineexpedition.blogspot.com/2009/05/kids-in-virtual-worlds-run-down-of.html
  15. $58 mill per month made by Rockstar Games on GTA 2016 – Redbull www.redbull.com/au-en/6-gta-online-stats-that-will-blow-your-mind
  16. 53 million Xbox live users monthly 2017 – Gaming Bolt gamingbolt.com/xbox-live-active-users-at-53-million-xbox-gaming-revenue-up
  17. $2.45 billion per year revenue made from World of Warcraft www.edge-online.com/news/analyst-wow-made-up-half-acti-blizz-earnings
  18. 13.4 million portable game units sold annually www.grabstats.com/statcategorymain.asp?StatCatID=13
  19. 936 mill Chinese user hours pw in online games – Futures of Learning futuresoflearning.org/index.php/Firda_08/2009/01/
  20. 5 mill Nintendo Switches sold in 2017 – GameSpot www.gamespot.com/articles/nintendo-switch-projected-to-sell-5-million-units-/1100-6448343/
  21. 51000 daily active unique users in Second Life 2016 – Daniel Voyager danielvoyager.wordpress.com/2016/09/07/second-life-statistics-september-2016-update/

ENTERTAINMENT / HERITAGE MEDIA update Mar 2018

  1. Box office rev in USA $11.2 billion in 2017 variety.com/2017/film/news/hollywood-2017-in-review-box-office-netflix-1202647206/
  2. 12 hrs uploaded each minute to Soundcloud 2014 – Techcrunch techcrunch.com/2014/08/21/soundcloud-launches-ad-platform-and-preps-ad-free-subscription-service/?ncid=rss
  3. 500 millions of hours watched on YouTube in 2017 – Wordstream www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics
  4. $210 bill TV advertising revenue in 2018 – Visual Capitalist www.visualcapitalist.com/chart-slow-death-traditional-media/
  5. 250 mill monthly active IMDB users 2017 – Businesswire www.businesswire.com/news/home/20171219005950/en/IMDb-Announces-Top-10-Movies-2017-Most-Anticipated
  6. HBO rev was $5.89 bill in 2016 – Time Warner www.timewarner.com/sites/timewarner.com/files/downloads/twx_2016_annual_report.pdf
  7. 2.2 mill new books published in 2017 – Worldometers www.worldometers.info/books/
  8. Newspaper rev worldwide 82.2 mill year
  9. 240 million Vimeo users in 2017 – Venturebeat venturebeat.com/2017/10/24/vimeo-reveals-500-mevo-plus-camera-the-first-fruits-of-its-livestream-acquisition/
  10. In 2018, print magazine ad spend $15.23 bill – Statista www.statista.com/topics/1265/magazines/
  11. Samsung TVs sold 50 mill annually in 2017 – WSJ www.wsj.com/articles/samsung-adds-more-ads-to-its-tvs-1464600977
  12. $472.6 mill spent by Pfizer on magazine ads 2017 – Statista www.statista.com/topics/1265/magazines/
  13. 6 mill Google Smart Speakers sold in 2017 – Expanded Ramblings expandedramblings.com/index.php/apple-watch-statistics/
  14. 175 monthly users of Soundcloud 2017 – SoundCloud advertising.soundcloud.com/
  15. $80.4 billion made by Comcast in 2016 – Business Wire www.businesswire.com/news/home/20170126005496/en/Comcast-Reports-4th-Quarter-Year-2016-Results
  16. £894 mill made by DVD and BluRay in UK in 2017 – Spectator www.spectator.co.uk/2017/11/dont-believe-the-sales-figures-dvds-are-thriving/
  17. Music rev globally $7.8 bill in 2016 – Statista www.statista.com/topics/1386/digital-music/
  18. Global box office $40bill year – Variety variety.com/2017/film/news/hollywood-2017-in-review-box-office-netflix-1202647206/
  19. $3.85 bill in US newspaper sales in 2016 – Statista www.statista.com/statistics/456448/worldwide-digital-newspaper-circulation-revenue/

August 2016  ‘Social’ Update

  • YouTube mobile videos viewed 1 billion per day Source Jul 2016
  • Photos on Instagram 95 mill daily Source Jun 16
  • Likes on Facebook 10 bill per day Source Jun 2016
  • YouTube ad revenue $4.28 bill per year Source 2015
  • Hours streamed on netflix 42.5 bill per year Source Jan 2016
  • Snapchat video views 10 bill per day Source
  • iPhones sold $150 bill per year Source 2016
  • New mobile social users 1 mill per day Source Nov 2015
  • Plus 1s on Google Plus 5 bill per day Source Nov 13
  • Money made in US from PokemonGo $1.6 mill per day Source Jul 2016
  • Messages on Facebook messenger & WhatsApp 60 bill per day Source Nov 2015
  • Likes on Instagram 4.2 bill daily Source Jun 16
  • Profiles viewed on LinkedIn 25 mill per day Source  Jan 2016
  • Photos uploaded to Facebook 400 mill per day Source Feb 2015
  • Snapchat photos shared 9000 per second Source Jan 2016
  • Google searches 100 bill per month Source 2016
  • Videos viewed on Facebook 8 bill per day Source Jan 2016
  • Users joining LinkedIn 2 per second Source Nov 2014
  • Searches on Facebook 1.5 bill per day Source Nov 2015
  • Videos watched on YouTube 5 bill per day Source Jul 2016
  • Hours uploaded to YouTube 400 hrs per minute Source Nov 2015
  • Tweets tweeted 6000 per second Source Jun 2016

June 2013 ‘Social’ Update (mobile, games & heritage to come)

  • 2.7 billion likes on Facebook daily Source May 13
  • 100 hours of video uploaded to YouTube every minute Source May 13
  • 1.5 million Android phones activated daily Source May 13
  • 13.7 billion Google searches per month  Source Mar 13
  • 350 million photos loaded to Facebook daily Source May 13
  • 2.5 billion ads served on YouTube monthly Source Mar 13
  • 4 billion Tweets sent daily Source Mar 13
  • 5 million images loaded to Instagram daily – May 13
  • 5 billion minutes spent watching online video ads monthly Source Mar 13
  • 343 million new users of Google + monthly Source Jan 13
  • $5 billion made by Facebook 2012 Source May 13
  • 833 thousand Apple iOS devices sold daily – Jan 13
  • 4 billion hours of content streamed over Netflix per quarter Source Apr 13
  • 5 million press the Google+ button daily – May 13
  • 400 million made by Twitter per year from ad revenue Source May 13
  • 250 million users login and play a Facebook game monthly Source May 13
  • 1.28 billion YouTube videos are watched monthly Source Mar 13
  • 250 million Android apps installed every month Source Mar 13
  • 656 per second likes & comments by Instagram users on Facebook Source Jan 13
  • 3.4 billion searches on Bing per month  Jan 13
  • 2.1 billion searches on Twitter per day Source May 13

June 2012 ‘Social’ Update

  • 3.2 billion likes and comments on Facebook daily Source Apr-12
  • 40 billion android and IOS apps downloaded monthly Source Mar-12
  • 2 million blogs posts written daily Source Mar-12
  • 175 million tweets sent daily Source Feb-12
  • YouTube has 2 billion plays per day Source Apr-12
  • The Google+ button is pressed 5 billion times daily Source Feb-12
  • There are 300 million photos uploaded to Facebook daily Source Apr-12
  • 294 billion emails sent per day Source Mar-12
  • Samsung sells 42.2 million smartphones each quarter Source Mar-12
  • 2.2 million pages added to StumbleUpon monthly Source Feb-12
  • Pinterest gets 17 million visits daily Source Mar-12
  • Facebook has an annual net income of $1 billion Source Feb-12
  • Daily videos uploaded to YouTube is 829 440 Source Apr-12
  • 58 photos per second uploaded via Instagram Source Mar-12
  • 66 million iPads sold annually since early 2011 Source Mar-12
  • G+ gains 625 000 more users each day Source Feb-12
  • 22 million hours of TV & Movies watched on Netflix daily Source Mar-12
  • Facebook gets 526 million users daily Source Apr-12

August 2011 Update

  • 30 billion pieces of content are shared on Facebook each month Source Jul-11
  • 550,000 Android-enabled phones are activated every day Source Jul 11
  • 48 hours of video are uploaded to YouTube every minute Source May-11
  • $2.1 billion per year are spent on Virtual Goods in the US Source May-11
  • 1 billion tweets are sent per week Source Mar-11
  • YouTube per day has over 3 billion video views Source May-11
  • There are currrently 10 billion iPhone apps downloaded each year Source Jul-11
  • 20 million people joined Google + in the first 3 weeks Source Aug-11
  • There were 80 million new FB accounts 1st quarter 2011 Source Apr-11
  • 460,000 New twitter accounts daily Source Mar-11
  • There are 50 million likes of Facebook pages per day Source May-11
  • Skype users make 300 Million Minutes of Video Calling Per Month Source Jul-11
  • Google Chrome browser webt from 10-20% of global browser share in 10 months Source Jul-11
  • There are now one million new LinkedIn members every week Source Apr-11
  • Facebook ad revenues per year now more than $4 billion Source Jan-11
  • Google + users pressing +1 over 2.5 billion times every day Source Jul-11

ABOUT Living statistics  – Many of us who have been following social media since the early 90s are very sensitive to today’s exponential growth in usage of the sharing web. Inspired by other cool real time counters, Social Media Industry Head, Laurel Papworth, my own Rise & Rise of Social Media presentations and various ‘cool’ videos (you know the ones) I decided to put together this little Flash app (which is in constant development) showing how active & dynamic the Social Web, Mobile Industry and Game Business is.

If you want to embed this on your page just click the button in the bottom left of the app to copy the code to your clipboard OR use the code/s in the boxes at the bottom of this post. Drag select it all then copy/paste into any site. Use this code as I will be regularly updating it with latest stats.

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