OK in a ‘top list’ mode at moment and browsing the definitive AdAge media and marketing top 1000 I noticed even more than usual, the dominance of the most communicative country on the planet, the US. In fact of the top 500, the US counts for 327 – so I crunched the numbers and using the wonders of TextWrangler, filtered out leaders from the rest of the world, the other 173 (who write English) . It produced some interesting top tables and results. Who are the other leading countries, opinionated voices, insightful perspectives, top communicators in media and marketing blogs? Which countries are missing? Who are the leading voices in each country? Also would be interesting to look at gender breakdown, individual versus agency or even age of ‘the voice’ for each blog. But will leave that for others – for now, less get ‘national’!
What does it mean to be real online? One of the biggest issues facing individuals and organisations in the new order that is social media (and web 2/3.0) is the problem of being human, appearing real, having personality and authenticity. Add to this the fact that we all ‘lie’ in real life and the issue of this manifesting online. The question of authenticity is at the core of social media and one that causes much disagreement between old school media/marketing types and those who are attempting to engage more ‘deeply’ online with communities and customers. Whether it is about the integrity of your blogging, the energy of your tweeting or how your overall package of Flickr, YouTube, Facebook etc: this post addresses some of the philosophy and asks practical questions which will hopefully get you thinking about the true value of authenticity.
I don’t know what is in the blogosphere water at the moment but every day for the last 6 months or so we seem to get a new list or top 10/20/25/50. They seem to fall into 1 of 4 categories.
The best of’s – Ordered lists based on some open or secret formula of the good, bad an ugly personalities or online sites.
Great tools/software – Really simple pointers to applications that are going to make your online life easier.
Tips/tricks – A plethora in this category as we all want to list our prioritized strategies for engagement, ROI, KPI, SYF and other acronyms.
Case Studies – we all want to know what is working and who is making Social Media, PR, Marketing etc: work.
I have nothing against lists per se as to many new entrants they are very useful ‘bookmark’ fodder or research or creating ‘Link Juice’ Â® and getting ‘linked’ to the top influencers/sites etc: but the reasons they are created follow a rather predictable pattern. First the top ‘anythings’ attract us generally – knowing the best examples in any field will help us ‘enter’ that field. Secondly in a linked online world, all those links out draw the same people to your list to check out ‘where they are’ – they will then often re-blog your list and add endless comments of thanks, what about so and so plus quite a few moaners about ‘how unfair the system is!”.
BTW the picture top right is me just playing with my new Canon 5D MkII (*distant shouts of show off*)
But generally it is, like the Oscars, a virtuous circle – award winning, creates more award potential. For any new Social Media entrant, throw a top 20 list together over breakfast and watch the technorati links come in – even if you don’t really have a clue about anythong on the list your creating! Thirdly being seen creating a list suggests, contrary to point 2, that you know so much about your area you can actually filter, rate and rank ‘all’ the masses of activity in that space. Many lists use a mashup of traditional SEO type ratings (links in/out, longevity etc) but we still need to get to a point where subscribers and more importantly true engagement (how many comments and how much time the ‘auteur’ spends in conversation with his/her readers – Laurel Papworth has just done a comprehensive post No Comments? No Engagement, on this).
So without further ado here is a list of my top (plucks figure out of the air) 25 lists/top ofs/best of’s lists (Social Media, Marketing, Media and some Australian ones thrown in). I have used a special algorithm (roughly if the list has lots of pretty colours and has me in it!) a rating from 0 to 100 and then the associated position. Seriously, it is ranked by me on the science behind the list, how extensive and global and if it looks ‘real’ vs political (sure you know what I mean here). Plus elements of timeliness, if the lists are dynamic or a manual operation every month or so.
But I hope you find it useful,Â the list ranking is the number at the end of the first line – *sits back and watches the links & comments come in 🙂 Or have we reached saturation point already!*
Not really 150 but now approaching 1000 blogs/sites, a dynamic list (I like those) based on many of the key web measurements systems (technoratic, google, alexa etc) “The Power 150 is a ranking of the top English-language media and marketing blogs in the world, as developed by marketing executive and blogger, Todd Andrlik.” Also check out MediaHunters blog, he has filtered out Australians on the list (snapshot only).
A fabulously researched list of the best articles (cause that’s what thought provoking longer form posts are) on Social Media & Marketing “In the Internet Marketing Best Posts “series,” I take posts that are typically timeless – they’re not confined to a specific event or news occurrence – they’re valuable for the long haul in terms of Internet Marketing and creative strategy. Hopefully, you’ll see that these posts are still relevant in a few years down the road.”
There are hundreds of iPhone lists popping up – that look a lot like this one. But this top 50 involved the iPhone modding community in a big way so thumbs up from me! “The list is the top 50 applications for the jailbroken iPhone and iPod Touch. If you’re looking for a top list of ‘official iPhone apps’ then refer to the 2 links at the top of this post. I have taken the data from the iPhone Apps you all have rated. . .tweaked the list a little(adding some apps not listed here). . .and here is the massive list.”
Tracking over 300 blogs – IM Top Blogs uses a variety of important metrics when ranking sites on the list: Feedburner, Alexa, Complete Rank, Technorati, Google PageRank, Yahoo, Stumble, delicious, Winning Web links and user votes. These 10 quality factors are weighted according to their importance and then combined in a way to give each blog a relative score in points (out of 1,000). This comprehensive points system is used to accurately rank each blog on the list.
Although an ‘all areas’ list, I like this one because Meg actually tells you the formula (albeit very few ingredients) – useful if you want to try and game…I mean improve your rating! For now the secret recipeÂ “The Index can be explained as follows. I have taken three variables – AU = Alexa Rank in Australia, X = Global Alexa Rank, T = Technorati Rank and applied a formula – which is (3 x AU + X + T) /5.”
Probably the only ‘top’ list that has an accompanying video! Michelle has some very practical 101 link building & SEOÂ tips on her site “These are the top ranking social media websites that you should focus your link building efforts on.”
There is a bit of a collection growing in this series and they are all pretty good. From Christina on the travel tools “Travel tools on the Web have continued to evolve, taking in all that Web 2.0 has to offer, and enhancing the ability to share information, work creatively and increase collaboration between users and companies”
OK not particularly ordered, just a very Top Rank editor’s BIGLIST of SM and marketing blogs, alphabetically. A good resource, but not really a “best of”? – “…a collection of over 400 blogs maintained by the staff at TopRank Online Marketing. This edited list includes blogs that cover a range of internet marketing topics ranging from SEO (search engine optimization) and PPC (pay per click) to blog marketing, marketing with social media and online public relations.”
A particularly large growth area. This directory site is a great starter resource for those looking at some of the key applications across the mobile social web. “This is a directory list of all known mobile social networks for cellphone and mobile devices. Well, known to me, Laurel Papworth anyway. I compiled a couple of hundred social network services for the cellphone and mobile devices in mid 2007 for a presentation at WebDirections on Mobile Social Networks. In 2006 ish I was posting on GPSLocationBasedService any gps mobile stuff on social networks I could find. In 2007 I used MyMobilePals. I’m now merging those two sites into this directory list of mobile social networks.”
One of the best early lists showing how widespread virtual worlds are becoming – and there are a lot in this category also. This list contains lots of useful subscriber information but also has online games. Of course I did my own post and popular Virtual World video list (of sorts) a few months ago here. From Dan “the below round-up of 50 virtual worlds, ranked by approximate user numbers. Gleaned from a wide range of different sources, they are mostly self-reported and cover a multitude of differing definitions. I’ve tried to reconcile the figures wherever possible to try and reflect number of active users rather than number of avatars or visitors to the website, although many will still be way off base.”
…below is a list of 50 niche social news sites and their power accounts. You could contact a few power accounts the next time you have a piece of news you want to get out. You could join a small community and become a power accountÂ yourself. Or you could just check the list out for a few new interesting sites to visit.
Only based on Alexa but a nice long list and nicely coded with column sorting. This is a good exercise in php/Alexa and all about deciding what should be included “This is the comprehensive list of best Social Media and Social Bookmarking sites. I have sorted it by Alexa ranking which roughly represents the popularity of website.”
Bit of a URL dump but based on one of those ‘secret algorithms’. “We just implemented our “influence ranking algorithm”. So we ran it against the ~1000 ’social media marketing’ blogs we monitor on an ongoing basis (along with tweets, forums, Q&As…) – The influence algorithm used for the ranking is purely link based. Its uniqueness is that we are only counting the links within the dataset of blogs that are part of the community, both blogroll and direct links.”
Another list only, but given Twitter’s growth and engagement a very important one from a national standpoint. It contains over 40 examples with links to their Twitter accounts. Be interested in other country’s version of this from Laurel ” Want a list of Australian CEOs that are on Twitter? Scroll to the bottom. Business Week have a piece on each CEO that uses the so-called ‘microblogging’ service Twitter. I don’t like the term micro-blogging when applied to Twitter as it’s less of a one-to-many asynch depth of content site like a video blog or a multimedia blog and more of a few-to-few synchronous chat channel.”
“In this guide we cover the 25 best web2.0 applications for entrepreneurs who are looking for simple, cheap, and effective solutions to solving some of the tasks facing their small business or startup. The 25 applications selected were chosen both on the basis of their usefulness for the individual small business manager as well as their effectiveness in providing community support and networking opportunities for users”
Really an Australian subset of AdAges Power150 with a JulianÂ ‘marketing innovation’ ranking element – “The ranking system is very similar to the AdAge Power 150 methodology…I have also added a Pioneer score (10), this is a subjective score which is scored in terms of the blogs ability to have pioneering thoughts about Marketing. I believe it is our role as Marketing bloggers to discover and inform the rest of the industry about the changing Marketing landscape.”
There have been a number of lists posted around the blogosphere about the Top 50 Australian bloggers or Top 100 australian marketing blogs etc. As we couldn’t find an equivalent list for twitter – we put together a list of Australia’s most influential Twitterers. This is a draft version for now and im sure we will release a more accurate version soon.
Based on Alexa and Twitter nominations only “I asked my twitter friends to nominate people who they thought were some of the most powerful and influential women in Social Media. It was no surprise that they quickly and enthusiastically responded with the list of ladies below”
OK getting spooky now, lists within lists within lists…A great way to get ideas for how your organization can use social media is to check out what others are doing. Here are 18 sites below (and one book) that will get you started.
Did I say 25?! Ah well. If you’re a WordPress blogger and you’re looking to use social media to reach more readers, there are plenty plugins to enhance your blog’s optimization for social media. Here are 10 of the best.
So there you go. You made it this far and still conscious. If you have any other great top 10s/20s etc: or other favourite lists please chuck-em into comments for all to see and who knows there may even be an update of this already definitive (hehe) list….
So been having a nice break here in Bondi, doing all sorts of cool commercial and/or creative non-LAMP projects plus playing some great new games (Fallout 3, Mirror’s Edge, Elder Scrolls/Oblivion etc:) mostly on the PS3 and PC/Mac. Hunting around the non-mall games stores in Bondi Junction I came across a dusty old cross-platform game called Life III: Escape from Reality in the $10 bargain bin. The system specs said it runs on all platforms, consoles & even has some locative real world elements, but is ideally meant to be played as a 24/7 casual game – which struck me as a bit of an oxymoron 🙂
OK so I got stuck into this old game and it became apparent that it had a very intricate and sophisticated engine and was in fact the most detailed MMRWRPG (tm!) (massively multiplayer real world role playing game) I have ever seen. So for those who haven’t played this cool game, what follows is a run down of the game play, various quests/levels and the rewards at various stages.
TRAINING & TUTORIALS 1-7
Gary Hazlitt Level 1-7
After you log in and give yourself a name and password (that you will of course forget at the next login) you appear in an upper bedroom of a typical suburban house. You have the choice of gender but whatever I choose it still gave me ‘male’ – the first major bug I spotted. At the start of the game you are supposed to receive clear game instructions, but much of what was said was pretty indecipherable across these early level orientation/control levels. A good point, I was surprised from the outset at the quality of the graphics for such an old game – but don’t want to focus too much on that!
Basically what happens at the start is two mentor characters (a man and woman) follow you around and tell you the way the game works. They chastise you if you make mistakes (or what ‘they’ think a mistake is) and encourage you if you do what they consider beneficial to your progression through levels 1-8. There are some funny moments too here as the controls don’t seem to really do what they are supposed too and you end up crashing into walls, speaking at inappropriate moments or dropping items that you need for good health and karma.
Most disconcerting is that you often find yourself randomly projectile poo or vomit which causes you to drop 1 or 2 levels – pretty bad game design here as there doesn’t seem to be a real reason for this. A final point about this level is that there is no obvious button to quit that game, so you have to grind on.
GAME CHEATING Levels 8-13
Gary Hazlitt Levels 8-13
The game box had no manual (beyond the simple how to start leaflet) so as you progress into more complex areas of the game you are really in a fail forward mode (although I did find a few hints using Google ‘game cheat sites’ and Self-Help section in Borders).
There is a little too much emphasis on giving out information (across levels 8-18) with the Non Player Character ( NPC) ‘info’ bots endlessly delivering in chat (or text items for inventory) historical background, do’s and dont’s and communication and number skills. This was particularly boring especially as the two mentors from earlier levels appear every now and then and keep pushing you into these information areas. Only very occasionally the NPC info hubs inspire you with poetry or music – but most mentors said that wasn’t much use in the game, so you can ignore those bots.
I actually found through these levels I was constantly trying to cheat, choosing the break things options, putting them back together or fiddling with my avatar to make it more attractive. This was useful because as soon as you hit level 14 the online MMRWRPG features kick in and you become aware of other players in the 2-3 environments you are hanging around.
ONLINE CREATING YOUR OWN RULES Levels 13-18
Gary Hazlitt Levels 13-18
After a few years playing these levels you realise that the mentors have mostly been mis-leading you and you start to only trust other players who are around the same level as you – and so you join guilds and clubs with your new found friends. There becomes a kind of comaraderie as you try to level up together and this leads you off on some cool adventures, exploring nearby buildings, parks, towns and even self-guided trips to the city or guild trips to countries. The game HUD (Heads up display) here is useful as you monitor your various status’s as you play:
The levels of attractiveness to opposite sex
Coolness quotient from your peers/friends
Amount of risk taken
Body Odor (best to keep this low)
Stimulant balance (you have to take as much as possible without going into the red)
One thing I noticed about some of the other players who had been through their tutorial in small country towns and outback areas and as their connection (& transport system) was quite laggy, they were unable to do any of the more sophisticated quests other players were doing. I was surprised this bug made it through q&a as it really needed to be fixed.
Also at this point in the game I found most players had already teamed up in guilds but the players that didn’t were mostly trapped with the information bots who had convinced them to do more text based quests, and they were almost playing a different game at this point (should have really been an expansion pack).
MAKING FRIENDS, LEAVING THE NEST Levels 18-20
Gary Hazlitt Levels 18-20
Although the game had its interesting moments, I was still not clear of the goals and at these levels many players found that taking some of the pills and potions lying around on sleeping fellow guild members made everything a little more fantastical and fun – but after a while that didn’t really help with the game goals either. As you level up to 20 things really started to change. Suddenly you are teleported to a unknown city location, wandering streets and without mentors or friends you really start to create the micro game rules yourself (within certain limits set by the community now).
I expect the game designers were not quite sure on the transition here and thought it best to consider anything up to level 20 as training – but I found the earlier levels come across as pretty heavy game play – especially the dating scenarios where you have to constantly deal with other psychotic players of the opposite sex who just don’t want to help you achieve the ‘getting-it-on’ challenge.
But being dropped into what is essentially a different game altogether with new rules and without the ability to save should have been thought through a little more.
BUILDING AND WORKING WITH OTHERS Levels 21-35
Gary Hazlitt Levels 21-35
Now this middle part of the game is kind of grindy. Long boring sections where all you seem to be doing is accruing ‘credits’. The game has an economy, and unless you’re one of the players that managed somehow to hack in credits from previous older family players, you really had to struggle to build up enough ‘credits’ to level up particularly quickly or just buy cool things for your inventory. The addition of an online leaderboard certainly helped motivate you as did the many NPC quest givers that you met at parties, subways, taxis, buses etc:
The most powerful quest giver and one that often gave you red herring challenges to accrue credits quickly was the inworld ‘media boards’. These were large TV-style screens placed at seemingly endless locations that showed you how well other players were doing and suggested how you could try some of their quests – which seemed to be focused on how skinny the avatar can be, the best personal transport units or how many players were ‘following’ you (called the ‘fame status’).
The only route that seemed to pay off in this game though was the ‘work’ quest. This involved rather tiresome, mundane activities (reading messages from people, sending messages back, walking around office floors and generally trying to be nice to everyone you met). As soon as you tried to do something adventurous or break the now, quite rigid game rules here your credits fell and you found yourself dropping back between 5 and 10 levels to begin it all over again. The key skill here it seemed was to be friendly and helpful to other players and regardless of any other skills you may have, your credit balance would slowly but surely accrue. One player (who had played this game a few times) told me that having a variety of skills really helps at the higher levels so I spent my non-grind time, building up skill levels in other areas. Some players though were just spending their credits on fast cars, bling and fancy clothes for their inventory and a game place to put all this stuff.
CREATING FACTIONS Levels 35-40
Gary Hazlitt Levels 35-40
At level 35 there is a global quest given to all players, and this comes as a bit of a shock – “make a version/clone of you for future challenges”. This had to be taken on, all players at whatever credit or skill level you were at. It seemed you had to find a player of the opposite sex and form a small guild with the sole intention of creating a faction. The small creatures that you make together have similar skill and health traits to you and you have to train them for a particular role – to help you in later quests.
It suddenly becomes obvious that you are now one of the mentors from an earlier level and this is pretty good games design, getting you a lot more deeply involved in the game play. Several players for whatever reason do not complete this challenge, even though they attempt the ‘making’ bit a few times.
But unless you have enough credits, a place to grow the small creatures and a strong ‘credit’ flow in, you cannot complete this. Even so it didn’t seem to affect my game status much as I was a member of several in-game guilds with a variety of interesting quests. But the game writers could have been much clearer in how important or not this particular game quest was.
SAVING AND THE GAME LOOP Levels 40-50
Gary Hazlitt Levels 40-50
OK the game had been pretty stable and bug free up to this point. But as soon as I levelled to 40 some strange things started to happen. Firstly my avatar became pretty distorted (it grew fatter). Regardless of what activities I was doing or how much energy I absorbed, my character just got larger and larger, and slower. Another thing which must have been a serious bug with the questing engine, as many of the new quests were ones I had missed at earlier levels (they seemed pretty boring at the time). Most of these news ones were about teleporting to some distant land and not really doing any game play at all? What’s the point of playing a game if there is no goal? Others involved hanging around chatting with friends and creating new guilds. These had to be comprised of players at the same level as you but even more challenging, with similar status’s – and often those who completed the ‘cloning’ challenge would not be able to team up with those that didn’t.
Other challenges involved tweaking your avatar to convince others around you that you were a level 20-30. This proved harder than it seemed as fiddling with the shape of your nose or the size of your breasts cost a lot of credits with little reward – as after repeating this quest a number of times the avatar would start to fall apart. The game programmers must have had a ball creating this quest.
A key problem through these levels though was the fact that as at the start of the game the controls occasionally didn’t do what you told them and in some social situations rather embarrasing body noises were emitted, or on one occasion I completely lost it in a driving quest at the local shopping mall car park, crashing into several other players. Although these were kind of fun in retrospect, they seemed a quite frustrating at the time.
GAME FINALE AND EXPANSION PACKS Levels 50-70 (+15)
Gary Hazlitt Levels 50-85
Getting through levels 40-50 was very frustrating and lots of earlier game elements started to come into play. The final higher levels involved less adventure and more about tidying your inventory, looking back at machinima re-runs of some of your earlier quests and contacting old guild members to sit and chat in team-speak about those earlier quests. Around level 55 things start to get a bit weird again. The control mechanism all but breaks down and you almost become a noob again as your character starts to emit body waste missiles at various players from several orifices. It is kind of funny at times and others just downright messy. This all changes as you approach level 70 and the game world becomes more and more fantastical.
What you thought was a pretty static city or home environment suddenly becomes ‘elastic’. By that I mean the graphics become almost translucent and everything you see is earlier game elements and lots of glowing light. This makes the rather simple challenges at these higher levels much harder – trying to walk to the shops in a glowing pink hurricane of childhood memories is pretty hard, but you get used to it. As you level up to 70 the final quest is a simple task of ‘letting go’. It wasn’t clear in the game cheats on the web what this was, but it kind of meant, you did nothing for a while and you levelled automatically. A nice touch I thought. So the final element of the game was the game graphics/world dissolving into white and rainbow coloured lights…great music here too btw!
I forgot to mention that when I was at the store they gave me another box for free the Life III expansion pack called “AfterLife III”. – no one had apparently bought this extension to the game as it got bad reviews from religious groups. I told the store I probably wouldn’t get that far, but here I was anyhow. I installed it and low and behold it gave me an extra 15 levels. Now much of this was the same as 50-70, kind of spiritual quests, asking questions about what kind of character you were, analysing the way you did things, how it could be improved and all that stuff. But the interesting thing was at level 84, as you travelled around this ‘celestial’ environment (with wonderful particle effects) you kept getting flashes of another bedroom in suburbia. Yes, incredibly as you hit level 85 you became a noob again, you began the game again, with two different mentors hovering over you. I didn’t really have time to play the whole thing again, and I managed to find the quit option at this point. I did save it for another time though.
I am not sure what happened to the company that created this game, I suspect they fell out of favour with most Life I and II players who found the whole thing rather grindy, difficult and certainly were unable to commit more than 70 or 80 years to it – given there are plenty other games to play which are far more exciting and have much more interesting rewards.
Postscript:SilkCharm just read this and in-between fits of violent giggles pointed me to a cool book (that I haven’t read) called God Game byAndrew M. Greeley Some similarities?
Also if there are any parts of the game I may have missed or have cheats for please comment below! If you have played this game and you want to write a review I will add it to the bottom of the post – please include your player character name so we can hook up in game 🙂 !
Finally, finally – an obvious prototype for the immersive version above discovered on YouTube 🙂 – I can see why they left out the ‘revenge’ bit !