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Aug 282009
 

Was going to call this Augmented Reality Story Environments but…:)

It is fascinating to see how quickly Augmented Reality (AR) is permeating our lives and the blogosphere. But what will the mass adoption of mobile devices that allow you to layer ‘virtual story worlds’ over the real world mean for new forms of entertainment & marketing? Also what will it mean when celebrities and audience/users, begin to merge – avatars appearing in broadcast TV and film/gamestars composited into our homes?

angelina_ar

I have posted about the cross-reality evolution over the last 3 years on this blog under a general mixed-reality umbrella. Now we have every blogger & journalist talking about their AR engaged iPhone, DSi, PSP or smart mobile as if they have discovered some advanced alien technology. But is it really is a game changer, a new playground for storytellers? A window to another world at one end through to a simple layered utility at the other. Actors and fantasy characters deliver lines, embedded in real world scenes, you find the hidden virtual treasure, the historical or future backstories and clues, video, sound, images – even fellow ‘players’ morph into strange aliens or dissapear, you leave red herrings or leave help for other players the possiblities, endless.

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May 192009
 

Tran-social-media-play [tran-soc-shuh-mee-dee-uh-pley] noun, verb

1 noun – a new form, a means of collaborative communication through play in constructed shared ‘media-rich’ environments

2 verb – taking part in game-like activity across and within online and offline social networks and media portals.

Can we truly create meaningful immersive media ‘experiences’ for others? Ones that last, are memorable, have impact & emotion and keeps the ‘experience players’ coming back for more? I am currently building services, working on papers and delivering courses on Experience Design and this post is a quick summation of some of the background thinking and good case studies.

Life is filled with so many exciting twists and turns. Hop off the straight and narrow whenever you can and take the winding paths. Experience the exhilaration of the view from the edge. Because the moments spent there, that take your breath away, are what make you feel truly alive.  © 2000 Stacey Charter

Filmmakers and marketeers are clearly moving into #TranSocialMedia Play in a big way with a triple whammy at the moment of Star Trek, Terminator & Lost (fan) ARG’s and a raft of social media campaigns across other film and TV properties (some much better than others!). I have written about worlds immersion and cross-media design many times in the past but this post looks at the addition of social play into the mix – a permanent fixture.

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Oct 152008
 

Been a bit lapse in not posting other talks I have been giving around Oz so these are just in time. A range from Cross-Social-Media, Mixed Reality, Games/Film and the Creative Web…

Weds 12-14 November 2008 – The 23rd Annual SPAA Conference, Sheraton Mirage, Gold Coast, Australia

Presenting on and producing panel on Thursday 13 Nov 3.00-4.15

WHERE VIRTUAL WORLDS MEET TV, WHERE FILMS MEET GAMES

Which side of the wall are you on?  Are You Ready for the The Mixed Reality, Entertainment Perfect Storm

TV and Film OR Games and Virtual Worlds? That wall is about to crumble. This is a wake up call to all entertainment producers and consumers to prepare for an almighty collision. Audiences are already spending up to four times as much of their entertainment time in virtual spaces than they are watching TV. EA Games have partnered with Endemol to produce TV shows inside virtual worlds, MTV Networks have virtual versions of their popular TV programs Laguna Beach, The Hills etc and there is a growing tide of global landmark series spilling into virtual worlds such as CSI, The L Word and Big Brother.

This exciting panel will examine a wide range of cross-over services that work between games, virtual worlds and linear TV. The panel is intended for games creators, social network managers and film and TV producers looking to merge their entertainment worlds. It will also be of interest to designers of games that work across media in the physical world using mobiles, print, viral techniques, TV and the web.

“I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of games based on TV and films. Another ‘wind’ is virtual worlds, particularly the exponential growth of customisable social spaces and the important ability to integrate external media into them. The third force is audience behaviour, who involved in far more simultaneous activity particularly between broadband web and TV. The fourth element to this perfect storm is actually what is happening to TV and film, such as live reality TV becoming more game like and now over 100 feature films in production based on game worlds. All of these forces together are creating a really potent mix that all producers need to be aware of” Gary Hayes

Speakers:

 

Thursday 23rd October, 2008– DebateIT: All the web’s a stage!

Join us as we debate whether the internet is helping unleash creativity. What opportunities are there for the creative on the internet? We will discuss the enormous potential of user generated content, the new business models and whether the technology is driving or restraining creativity. Speakers include:

  • Gary Hayes, Director LAMP & Head of Virtual Worlds, The Project Factory
  • Martin Hosking, Executive Chairman, RedBubble;
  • Angela Thomas, Lecturer, English Education, University of Sydney;
  • Therese Fingleton, Project Manager, Australia Council;
  • Jeff Cotter, CTO, SIMMERSION Holdings

Venue: Lecture Theatre, Museum of Sydney-Cnr of Phillip & Bridge Streets, Sydney Time: 5.00pm Р7.00pm 5.00-5.20pm РRegistration, drinks, canap̩s and networking 5.20-6.30pm РDebateIT 6.30-7.00pm РDrinks, canap̩s and networking Cost: $50 (inc. GST)

Saturday 24th and 25th October – SPAA Fringe – Keynote “Future of Social Media Entertainment”

Next week, on 24th and 25th October, Sydney’s Chauvel Cinema will come alive with the buzz of talented filmmakers at the 9th annual SPAA Fringe conference.-Continuing the tradition of showcasing innovative and aspirational speakers, delegates will be delighted to know that LAMP Director Gary Hayes; award winning Executive Producer Sue Maslin (Celebrity: Dominick Dunn, Japanese Story); and Phil Lloyd, (Writer), Reuben Field (Post Production Supervisor) and Dean Bates (Producer) from Review with Myles Barlow will also be sharing their insights.

“Gary Hayes is one of Australia’s leading authorities on cross media. He led the new media division at the BBC for several years and is called on to speak at all the major international digital events. Cross platform is such a massive, evolving beast and this important session is to bring us up to speed with what is happening NOW.-Luckily for us Gary lives and works in Sydney (at AFTRS) – frankly he was a no brainer.” Gaylee Butler, SPAA Fringe Curator

Hayes is the Director of LAMP (Laboratory for Advanced Media Production) and Head of Virtual Worlds, The Project Factory. At SPAA Fringe, Hayes will look at the existing and future forms of entertainment by studying successful case studies of ‘connected’ entertainment around the world and some of his own work at BBC, game and virtual worlds and selected projects at LAMP and AFTRS.

“Social Media Entertainment at its simplest level is large connected online communities creating, commenting, sharing and playing with content. As eyeballs move from traditional distribution screens, so do the advertisers and so does your funding. Be prepared for the future and start to understand how to really engage with the participatory audience, learn how to engage by having a conversation with them rather than shouting at them.” Gary Hayes, Director at LAMP

Sue Maslin is an award-winning producer with credits including the feature films Road To Nhill and Japanese Story. She has independently produced many documentaries and is Executive Producer Of Celebrity: Dominick Dunne, which premiered to sell out audiences at the 2008 Melbourne International Film Festival.-Her session will look at alternative ways of managing business and financing projects in the new “˜Offset’ environment as well as retaining and exploiting content rights across all screens ““ cinema, television and digital on-line. Celebrity: Dominique Dunn will open theatrically on the opening night of SPAA Fringe, where delegates will receive a discount by presenting their badge.

“SPAA Fringe attracts emerging and experienced filmmakers who are prepared to think outside the box. It provides the perfect opportunity to engage with the comprehensively changing screen industry landscape and the kind of methodologies and screen content which will be relevant in the future. All bets are off as far as I’m concerned. Expect really exciting and challenging times ahead.”-Sue Maslin, Film Art Media

Review with Myles Barlow was conceived by long-time friends Lloyd and Trent O’Donnell (Co-creators) who originally intended the show to be short interstitials, one review per episode. In 2007, Lloyd and O’Donnell brought the idea to Starchild Productions, the Darlinghurst partnership of producer Bates and director Field. Together, the four developed the project in their down time. Review with Myles Barlow looks at the triviality of critics who “˜waste time’ on matters such as film, food or art. The show follows one man who dares to review all facets of life ““ our experiences, our emotions, our deepest, darkest desires ““ to rate them out of five stars.

“The team behind Review with Myles Barlow are interesting for a number of reasons.-They go to air on ABCTV on 16 October so the show is fresh as a fish. To raise awareness they have a really clever viral campaign going on and their low budget means that the set is entirely created in post– production.” Gaylee Butler, SPAA Fringe Curator

Friday 31 October – Future of Branded Social Entertainment (McCann Erickson)

Details to follow

24-25th November – Online Social Networking and Business Collaboration – Dockside, Sydney

Unravel the mysteries of web 2.0 as leading executives from enterprise marketing and government demonstrate the opportunities and challenges awaiting you in the second generation of web based communities.With the explosion of interest in the business models driving the internet economy, this event will establish the commercial offerings social media can bring to enterprise, marketers and government.

Offering Keynote insight from the industry’s leading experts, social media campaign studies from corporate marketers and collaboration case studies from enterprise and government, this 2 day streamed event will promote your understanding of how all areas of the traditional economy are benefiting from the revolution in social participation and collaboration.

Expert Research

  • Gary Hayes, Director LAMP and Head of Virtual Worlds-The Project Factory
  • Michele Levine, CEO,-Roy Morgan Research
  • Tony Marlow, Associate Director of Research-Nielsen Online
  • Michael Walmsley, General Manager Asia Pacific,-Hitwise
  • Nick Abrahams, Chairman, Technology, Media & Telecommunications Group,-Deacons
  • Scott Buchanan, Founder,-Buchanan Law
  • Donna Bartlett, Partner, Media,-Holding Redlich

12.00pm Tuesday 25th – Digital Worlds: Social, Virtual, Mobile

  • Meet generation V
  • What are the opportunities for enterprise, marketers and government?
  • The psychological implications of virtual interaction
  • What are the mobility limitations of virtual worlds?

Gary Hayes, Director LAMP, Head of Virtual Worlds, The Project Factory Laurel Papworth, Director & Social Networks Strategist, World Communities Paul Salvati, Director, Channel Management, smartservice QUEENSLAND

Well that’s most of them – there are lots of seminars and private tete-a-tetes mixed in-between, as well as endless prep at AFTRS etc etc: making for a rush towards the end of the year!

Sep 232008
 

OK I had better blog this ‘press release‘ copied below which quotes me, but also as I am heavily involved in the creation of these courses and still running LAMP (the innovation unit at AFTRS). Frankly it is one of the best things to happen in Australian industry education for the last three years that I have been based in Sydney. AFTRS is renowned for its high production value filmmaking primarily with many students being nominated and going on to win Academy Awards, Oscars etc.

Via three years of LAMP I have had a key role in helping the internal AFTRS culture and curriculum adopt a new way of thinking about audiences and creating entertainment for them. This goes way beyond point and click, cross-media interactivity (very 90s) to experiential services and social media entertainment. So two key new courses below and a variety of ‘hybrid format’ workshops across the school will help create new thinkers – marrying dramatic story and immersive game, blending social with structured narrative and putting ‘play’ into areas where ‘playful interaction’ has previously dared to tread.

This press release from here and more about the courses here. There is already a high demand (Kotaku and Inside Film have more too) but pass this on to folk who want to play a part in the global development of the ‘gilm’ genre (thats mixing game, film, tv and virtual worlds to you and I) !

More on the wonderful world of Games and Film and Blended TV in an upcoming post with a Gary special, montage video 🙂

16Â September, 2008

FOR IMMEDIATE RELEASE

15 September 2008

AFTRS_island_008Games and Virtual Worlds: a new frontier of experience

Can games have real story and rival the emotional pull of the cinema? Australia’s leading screen arts school thinks so as is introducing courses that prepare students for a future of filmic games and virtual story worlds.

The Australian Film TV and Radio School (AFTRS) has created two ground breaking Graduate Diploma courses specialising in Game Design and Virtual Worlds. These are two of the only courses in the world to explore the link between games or virtual worlds and cinematic story.

“There are already major Australasian filmmakers like George Miller and Peter Jackson working at the frontier between film and games and we know it is timely for AFTRS to integrate games into our screen directing program.” said Sandra Levy, CEO of AFTRS

James Cameron is currently creating games and social virtual worlds around his latest film Avatar and one of his most famous films, Titanic. He said at a virtual worlds conference last week “I’ve always wanted to let people see what it was like to sail aboard the Titanic, to really know the ship, the passengers and their place in history.”

The games industry is growing rapidly and now supports a vast diversity of content ranging from pure entertainment, online social gameplay through to educational simulations of real life and situations. Some of the leading practitioners in the world have helped to develop the AFTRS program including CTO of Relic Entertainment John Buchanan and Matt Costello who wrote the popular Pirates of the Caribbean games.

“Games are a key element of the global revolution in digital content” said Peter Giles Director of Digital Media at AFTRS. “We have built strong foundations for our games and virtual world courses at AFTRS over the past four years. Our expertise in computer animation and interactive writing has been coupled with our experience of rapidly prototyping digital content through our Laboratory of Advanced Media Production (LAMP).

Habbo Hotel, Second Life, there.com and HiPiHi are among 50 social virtual worlds which now command more than 320 million users worldwide. Film and television producers have begun to extend their engagement with audiences by moving them into social virtual worlds and role playing games such as CSI creator Anthony Zuiker who said recently:

“In the gaming area, you want to give people tasks, to shoot things and upload pictures… You’re doing this because you want these people to be creating their own story and it will be part of the crime on the broadcast… Even if it’s not the actual thing I shot, I was part of that experience, that community, that narrative.”

Gary Hayes who has created the AFTRS Virtual Worlds course and led the LAMP initiative said, “It is important when designing any form of digital content that it facilitates active engagement by the audience so that, for example, they may become the protagonist in film-like games or the ability to create their own stories. Our courses will give students the tools to create this new type of experience”.

The courses will look at the cross-over areas such as previsualisation for films, virtual scenes that aid the filmmaking process, real life motion capture, cinematic writing, sound and music for game worlds and the role of artificial intelligence in creating rich game experiences.

AFTRS welcomes applications from all areas of the industry for these exciting cross-disciplinary courses. The courses are suitable for applicants from creative or technical backgrounds. So if you have highly tuned writing or directing skills we can help you to up-skill in games and virtual worlds. Conversely, if you have a games or virtual worlds background we can teach you the skills in leading and developing story-rich projects.

Visit www.aftrs.edu.au/games for more info on how to apply.

For further information:

Karolina Lipiec
The Lantern Group
Ph: (02) 9383 4029 / 0415 985 058