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Nov 122009
 

Will the integration of Social Media into TV give the tottering Broadcast giant a well needed injection in the arm, or is it another doomed hybrid?

sky_social_xbox

Sky Social TV on XBox Platform

This pretty detailed post below looks at twenty or so of the best offerings that glue TV and Social Media together – whether its live chat on the TV screen or playing a game on your laptop/mobile/games console in sync with the TV show here are most of the already existing services in this space. We have seen two key audience behaviours happen in the past 3-4 years that change the status quo – TV on one screen, social media on the other.

UPDATE: The Guardian UK did an follow-up interview with me in reference  to this post. The article by Mercedes Bunz is called The X Factor marks the start of TV becoming social – “Emerging media producer Gary Hayes discusses the Twitter buzz around shows such as The X Factor and its implications for TV’s future”

Firstly the increased use of social media real time, communication tools (such as Twitter, SMS and Skype IM etc) means there is now a growing roar off in the distance. The viewer back channel, real time social chatter, “did you just see that”, “I don’t agree with what he just said” and most worrying for broadcasters “I’m not going to watch this again. Agree?”.

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Oct 292009
 

col·labo·rate (kə lab′ə rāt′)
1. to work together, esp. in some literary, artistic, or scientific undertaking

Almost 13 years ago I recall evangelising to various groups of top BBC exec producers, writers & creatives that the internet is an important new medium. “Lets be clear” I would say “audiences will have unlimited choice not only to watch what they want, when they want but to create content themselves for each other. You will need to change your relationship with them and find ‘time’ for this new relationship, to make any kind of impact in their lives in the future”. Time is the operative word. Is there time to win audiences back? Do you have time to spend collaborating with them and creating meaningful vs flash-in the-pan viral, transmedia content? Is there time before you become mostly irrelevant? I am still saying the same things to today’s generation of producers.

Traditional providers – it’s very simple. You no longer control distribution or dictate what gets consumed. Apart from a few mass produced, live, appointment to view episodics, reality shows & hyped box office the rest is in competition with people-produced, personally relevant media & conversation.

TransocialmediaStoryMarketingStorm

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The Count

 Posted by on September 29, 2009 at 1:02 am  Add comments
 

Click for App Store Page

Original Counter and Post from 24 Sep 2009!

SOCIAL MEDIA update Mar 2018 (iPad only at the moment)

  1. YouTube mobile videos viewed 1 billion per day – Statistic Brain 2016 www.statisticbrain.com/youtube-statistics/
  2. Photos on Instagram 95 mill daily – Instagram 2016 www.instagram.com/press/
  3. Likes on Facebook 10 bill per day – Expanded Ramblings 2016 expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/13/
  4. YouTube ad revenue $4.28 bill per year – Expanded Ramblings 2015 expandedramblings.com/index.php/youtube-statistics/
  5. Hours streamed on netflix 42.5 bill per year in 2016 – Time . Com time.com/4186137/netflix-hours-per-day/
  6. Snapchat video views 10 bill per day – Expanded Ramblings expandedramblings.com/index.php/snapchat-statistics/
  7. iPhones sold $150 bill per year – Statista 2016 www.statista.com/statistics/263402/apples-iphone-revenue-since-3rd-quarter-2007/
  8. New mobile social users 1 mill per day – Brandwatch 2015 www.brandwatch.com/2016/03/96-amazing-social-media-statistics-and-facts-for-2016/
  9. Plus 1s on Google Plus 5 bill per day – Statista 2013 upcity.com/blog/top-20-stats-to-get-you-active-on-google-plus/
  10. Worldwide users of PokemonGo 950 mill in 2016 – Venturebreat venturebeat.com/2017/06/19/pokemon-go-shows-off-gym-system-updates-and-upcoming-co-op-raid-battles/
  11. Facebook messenger & WhatsApp 60 bill per day – Brandwatch 2015 www.brandwatch.com/2016/03/96-amazing-social-media-statistics-and-facts-for-2016/
  12. Likes on Instagram 4.2 bill daily – Instagram 2016 www.instagram.com/press/
  13. Profiles viewed on LinkedIn 25 mill per day – Sensible Marketing 2016 www.sensiblemarketing.com/blog/25-linkedin-facts-and-statistics-for-2015
  14. Photos uploaded to Facebook 400 mill per day 2015 – Expanded Ramblings expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/14/
  15. Tweets tweeted 6000 per second – Internet Live Stats 2016 expandedramblings.com/index.php/snapchat-statistics/
  16. Google searches 100 bill per month – WSJ 2016 blogs.wsj.com/digits/2015/10/08/google-says-mobile-searches-surpass-those-on-pcs/
  17. Videos viewed on Facebook 8 bill per day – Expanded Ramblings 2016 expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
  18. Users joining LinkedIn 2 per second – Sensible Marketing 2014 www.sensiblemarketing.com/blog/25-linkedin-facts-and-statistics-for-2015
  19. Searches on Facebook 1.5 bill per day – Expanded Ramblings 2015 expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/8/
  20. 300 hours of video uploaded to YouTube every minute 2017 – FortuneLords fortunelords.com/youtube-statistics/
  21. 8796 photos shared every second on Snapchat in 2015 – Business Insider www.businessinsider.com.au/snapchat-photos-sent-per-second-2015-5

MOBILE updated Mar 2018

  1. 395 iphones sold every minute in 2016 – Business Insider www.businessinsider.com.au/how-much-money-apple-makes-every-second-2016-8
  2. $150 bill made from Mobile games in 2017 – Venturebeat venturebeat.com/2017/07/13/games-revenue-will-top-150-billion-in-2017-and-keep-growing/
  3. 6 billion SMSs sent daily in US – Forrester blogs.forrester.com/michael_ogrady/12-06-19-sms_usage_remains_strong_in_the_us_6_billion_sms_messages_are_sent_each_day
  4. 459 mill Smartphones bought in China in 2017 – Techcrunch techcrunch.com/2018/01/25/chinas-smartphone-market-is-no-longer-growing/?ncid=rss
  5. 400 mill daily Android scans by Google 2016 – Android Police www.androidpolice.com/2016/04/19/android-security-report-6-billion-apps-and-400-million-devices-scanned-every-day/
  6. Google play app installs 8 bill per month 2017 – Venturebeat venturebeat.com/2017/10/19/google-play-hits-8-billion-new-app-installs-per-month-and-gets-new-developer-features/
  7. AT&T data 118.8 petabytes per day 2017 – AT&T about.att.com/sites/company_profile
  8. Apple Watches in 2018 est 22 mill – Expanded Ramblings expandedramblings.com/index.php/apple-watch-statistics/
  9. $20 bill made by iTunes app developers 2016 – Slashdot apple.slashdot.org/story/17/01/05/1442258/apple-app-store-developers-earned-20-billion-in-2016-up-40-percent-year-over-year
  10. 22.3 mill bought a Fitbit in 2016 – Businesswire www.businesswire.com/news/home/20170222006497/en/Fitbit-Reports-574M-Q416-2.17B-FY16-Revenue/
  11. Mobile apps downloaded globally 35.5 bill in 2017 – SensorTower sensortower.com/blog/app-revenue-and-downloads-2017
  12. Logging into their iPhone 48 bill per day 2017 – 9to5 Mac 9to5mac.com/2017/01/11/apple-1-trillion-in-revenue-from-ios/
  13. Steps taken by Fitbit users 45 trillion 2017 – Fitbit
  14. Samsung revenue 2016 $202 trillion KRW – Samsung news.samsung.com/global/samsung-electronics-announces-fourth-quarter-and-fy-2016-results www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20091007006200&newsLang=en
  15. $2.17 bill made from Fitbit in 2016 – Businesswire www.businesswire.com/news/home/20170222006497/en/Fitbit-Reports-574M-Q416-2.17B-FY16-Revenue/
    techcrunchies.com/mobile-entertainment-market-in-2011-2012/
  16. 100 mill iOS apps downloaded in 2015 – The Next Web thenextweb.com/apps/2016/01/20/google-play-had-twice-as-many-app-downloads-as-apples-app-store-in-2015/
  17. 1 bill mobile YouTube videos watched daily in 2018 – FortuneLords fortunelords.com/youtube-statistics/
  18. Apps scanned daily in 2016 by Google 6 billion – Android Police www.androidpolice.com/2016/04/19/android-security-report-6-billion-apps-and-400-million-devices-scanned-every-day/

GAMES update Mar 2018

  1. 65 million monthly users in 2017 – Venturebeat venturebeat.com/2017/06/19/pokemon-go-shows-off-gym-system-updates-and-upcoming-co-op-raid-battles/
  2. $2.8 bill generated yearly by China MMOG players – Raphkoster www.raphkoster.com/2009/04/09/new-china-mmo-stats/
  3. 2.2 mill monthly broadcasters on Twitch in 2016 – Twitch www.maximumpc.com/article/news/world_warcraft_players_complete_16_million_quests_–_per_day
  4. $104 bill global games revenue in 2017 – Venturebeat venturebeat.com/2017/08/03/superdata-game-industry-will-crest-104-billion-in-2017/
  5. 8 million VR headsets sold in 2016 – Expanded Ramblings expandedramblings.com/index.php/virtual-reality-statistics-facts/
  6. $63 mill Candy Crush rev in 2017 – Seeking Alpha seekingalpha.com/article/4084197-kings-mobile-games-still-multibillion-dollar-gold-mine-activision
  7. 74 mill per month using Minecraft 2018 – Business Insider www.businessinsider.com.au/minecraft-has-74-million-monthly-players-2018-1
  8. $5.5 bill spent on virtual goods globally
  9. 4.1 million new MMORPG subscribers per year – mmogchart www.mmogchart.com/charts/
  10. $125 mill advertising revenues in Social Virtual Worlds gamineexpedition.blogspot.com/2009/05/kids-in-virtual-worlds-run-down-of.html
  11. 15 mill daily Twitch users – Twitch www.twitch.tv/p/about
  12. $8.61 bill made by GameStop in 2016 – GameStop news.gamestop.com/phoenix.zhtml?c=130125&p=irol-newsArticle&ID=2256191
  13. 53 000 copies of Minecraft sold in 2016 – Mojang mojang.com/2016/06/weve-sold-minecraft-many-many-times-look/
  14. 1.5 million new 3-11 US children subscribing to Virtual Worlds annually gamineexpedition.blogspot.com/2009/05/kids-in-virtual-worlds-run-down-of.html
  15. $58 mill per month made by Rockstar Games on GTA 2016 – Redbull www.redbull.com/au-en/6-gta-online-stats-that-will-blow-your-mind
  16. 53 million Xbox live users monthly 2017 – Gaming Bolt gamingbolt.com/xbox-live-active-users-at-53-million-xbox-gaming-revenue-up
  17. $2.45 billion per year revenue made from World of Warcraft www.edge-online.com/news/analyst-wow-made-up-half-acti-blizz-earnings
  18. 13.4 million portable game units sold annually www.grabstats.com/statcategorymain.asp?StatCatID=13
  19. 936 mill Chinese user hours pw in online games – Futures of Learning futuresoflearning.org/index.php/Firda_08/2009/01/
  20. 5 mill Nintendo Switches sold in 2017 – GameSpot www.gamespot.com/articles/nintendo-switch-projected-to-sell-5-million-units-/1100-6448343/
  21. 51000 daily active unique users in Second Life 2016 – Daniel Voyager danielvoyager.wordpress.com/2016/09/07/second-life-statistics-september-2016-update/

ENTERTAINMENT / HERITAGE MEDIA update Mar 2018

  1. Box office rev in USA $11.2 billion in 2017 variety.com/2017/film/news/hollywood-2017-in-review-box-office-netflix-1202647206/
  2. 12 hrs uploaded each minute to Soundcloud 2014 – Techcrunch techcrunch.com/2014/08/21/soundcloud-launches-ad-platform-and-preps-ad-free-subscription-service/?ncid=rss
  3. 500 millions of hours watched on YouTube in 2017 – Wordstream www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics
  4. $210 bill TV advertising revenue in 2018 – Visual Capitalist www.visualcapitalist.com/chart-slow-death-traditional-media/
  5. 250 mill monthly active IMDB users 2017 – Businesswire www.businesswire.com/news/home/20171219005950/en/IMDb-Announces-Top-10-Movies-2017-Most-Anticipated
  6. HBO rev was $5.89 bill in 2016 – Time Warner www.timewarner.com/sites/timewarner.com/files/downloads/twx_2016_annual_report.pdf
  7. 2.2 mill new books published in 2017 – Worldometers www.worldometers.info/books/
  8. Newspaper rev worldwide 82.2 mill year
  9. 240 million Vimeo users in 2017 – Venturebeat venturebeat.com/2017/10/24/vimeo-reveals-500-mevo-plus-camera-the-first-fruits-of-its-livestream-acquisition/
  10. In 2018, print magazine ad spend $15.23 bill – Statista www.statista.com/topics/1265/magazines/
  11. Samsung TVs sold 50 mill annually in 2017 – WSJ www.wsj.com/articles/samsung-adds-more-ads-to-its-tvs-1464600977
  12. $472.6 mill spent by Pfizer on magazine ads 2017 – Statista www.statista.com/topics/1265/magazines/
  13. 6 mill Google Smart Speakers sold in 2017 – Expanded Ramblings expandedramblings.com/index.php/apple-watch-statistics/
  14. 175 monthly users of Soundcloud 2017 – SoundCloud advertising.soundcloud.com/
  15. $80.4 billion made by Comcast in 2016 – Business Wire www.businesswire.com/news/home/20170126005496/en/Comcast-Reports-4th-Quarter-Year-2016-Results
  16. £894 mill made by DVD and BluRay in UK in 2017 – Spectator www.spectator.co.uk/2017/11/dont-believe-the-sales-figures-dvds-are-thriving/
  17. Music rev globally $7.8 bill in 2016 – Statista www.statista.com/topics/1386/digital-music/
  18. Global box office $40bill year – Variety variety.com/2017/film/news/hollywood-2017-in-review-box-office-netflix-1202647206/
  19. $3.85 bill in US newspaper sales in 2016 – Statista www.statista.com/statistics/456448/worldwide-digital-newspaper-circulation-revenue/

August 2016  ‘Social’ Update

  • YouTube mobile videos viewed 1 billion per day Source Jul 2016
  • Photos on Instagram 95 mill daily Source Jun 16
  • Likes on Facebook 10 bill per day Source Jun 2016
  • YouTube ad revenue $4.28 bill per year Source 2015
  • Hours streamed on netflix 42.5 bill per year Source Jan 2016
  • Snapchat video views 10 bill per day Source
  • iPhones sold $150 bill per year Source 2016
  • New mobile social users 1 mill per day Source Nov 2015
  • Plus 1s on Google Plus 5 bill per day Source Nov 13
  • Money made in US from PokemonGo $1.6 mill per day Source Jul 2016
  • Messages on Facebook messenger & WhatsApp 60 bill per day Source Nov 2015
  • Likes on Instagram 4.2 bill daily Source Jun 16
  • Profiles viewed on LinkedIn 25 mill per day Source  Jan 2016
  • Photos uploaded to Facebook 400 mill per day Source Feb 2015
  • Snapchat photos shared 9000 per second Source Jan 2016
  • Google searches 100 bill per month Source 2016
  • Videos viewed on Facebook 8 bill per day Source Jan 2016
  • Users joining LinkedIn 2 per second Source Nov 2014
  • Searches on Facebook 1.5 bill per day Source Nov 2015
  • Videos watched on YouTube 5 bill per day Source Jul 2016
  • Hours uploaded to YouTube 400 hrs per minute Source Nov 2015
  • Tweets tweeted 6000 per second Source Jun 2016

June 2013 ‘Social’ Update (mobile, games & heritage to come)

  • 2.7 billion likes on Facebook daily Source May 13
  • 100 hours of video uploaded to YouTube every minute Source May 13
  • 1.5 million Android phones activated daily Source May 13
  • 13.7 billion Google searches per month  Source Mar 13
  • 350 million photos loaded to Facebook daily Source May 13
  • 2.5 billion ads served on YouTube monthly Source Mar 13
  • 4 billion Tweets sent daily Source Mar 13
  • 5 million images loaded to Instagram daily – May 13
  • 5 billion minutes spent watching online video ads monthly Source Mar 13
  • 343 million new users of Google + monthly Source Jan 13
  • $5 billion made by Facebook 2012 Source May 13
  • 833 thousand Apple iOS devices sold daily – Jan 13
  • 4 billion hours of content streamed over Netflix per quarter Source Apr 13
  • 5 million press the Google+ button daily – May 13
  • 400 million made by Twitter per year from ad revenue Source May 13
  • 250 million users login and play a Facebook game monthly Source May 13
  • 1.28 billion YouTube videos are watched monthly Source Mar 13
  • 250 million Android apps installed every month Source Mar 13
  • 656 per second likes & comments by Instagram users on Facebook Source Jan 13
  • 3.4 billion searches on Bing per month  Jan 13
  • 2.1 billion searches on Twitter per day Source May 13

June 2012 ‘Social’ Update

  • 3.2 billion likes and comments on Facebook daily Source Apr-12
  • 40 billion android and IOS apps downloaded monthly Source Mar-12
  • 2 million blogs posts written daily Source Mar-12
  • 175 million tweets sent daily Source Feb-12
  • YouTube has 2 billion plays per day Source Apr-12
  • The Google+ button is pressed 5 billion times daily Source Feb-12
  • There are 300 million photos uploaded to Facebook daily Source Apr-12
  • 294 billion emails sent per day Source Mar-12
  • Samsung sells 42.2 million smartphones each quarter Source Mar-12
  • 2.2 million pages added to StumbleUpon monthly Source Feb-12
  • Pinterest gets 17 million visits daily Source Mar-12
  • Facebook has an annual net income of $1 billion Source Feb-12
  • Daily videos uploaded to YouTube is 829 440 Source Apr-12
  • 58 photos per second uploaded via Instagram Source Mar-12
  • 66 million iPads sold annually since early 2011 Source Mar-12
  • G+ gains 625 000 more users each day Source Feb-12
  • 22 million hours of TV & Movies watched on Netflix daily Source Mar-12
  • Facebook gets 526 million users daily Source Apr-12

August 2011 Update

  • 30 billion pieces of content are shared on Facebook each month Source Jul-11
  • 550,000 Android-enabled phones are activated every day Source Jul 11
  • 48 hours of video are uploaded to YouTube every minute Source May-11
  • $2.1 billion per year are spent on Virtual Goods in the US Source May-11
  • 1 billion tweets are sent per week Source Mar-11
  • YouTube per day has over 3 billion video views Source May-11
  • There are currrently 10 billion iPhone apps downloaded each year Source Jul-11
  • 20 million people joined Google + in the first 3 weeks Source Aug-11
  • There were 80 million new FB accounts 1st quarter 2011 Source Apr-11
  • 460,000 New twitter accounts daily Source Mar-11
  • There are 50 million likes of Facebook pages per day Source May-11
  • Skype users make 300 Million Minutes of Video Calling Per Month Source Jul-11
  • Google Chrome browser webt from 10-20% of global browser share in 10 months Source Jul-11
  • There are now one million new LinkedIn members every week Source Apr-11
  • Facebook ad revenues per year now more than $4 billion Source Jan-11
  • Google + users pressing +1 over 2.5 billion times every day Source Jul-11

ABOUT Living statistics  – Many of us who have been following social media since the early 90s are very sensitive to today’s exponential growth in usage of the sharing web. Inspired by other cool real time counters, Social Media Industry Head, Laurel Papworth, my own Rise & Rise of Social Media presentations and various ‘cool’ videos (you know the ones) I decided to put together this little Flash app (which is in constant development) showing how active & dynamic the Social Web, Mobile Industry and Game Business is.

If you want to embed this on your page just click the button in the bottom left of the app to copy the code to your clipboard OR use the code/s in the boxes at the bottom of this post. Drag select it all then copy/paste into any site. Use this code as I will be regularly updating it with latest stats.

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