Short post – Incredible Statistic Time, drum roll…
“Accenture research has shown that more content will be created over the next two years than over the entire history of mankind—and 93 percent of it will be digital.” !!
Ok that is a lot of content, absolutely staggeringly humongous amounts and most interestingly all digital. Now imagine if most of that ‘digital’ content is not digitally described with tags (metadata) that travel around with it. What a waste.
Here is the paradox. Are we able to keep up with this tidal wave of, mostly user-generated content. Are we creating far more than we can ever be able to search through, discover and share? And so to sharing, super or hyper-distribution, allowing others access to your content. Without any elements of personalization all this ‘stuff’ will have to be manually searched and sorted through – but we won’t have time to manage even that because we are too busy creating.
Any suggestions out there in personalize media land of how we can get ahead of this particular curve?
Posted by Gary Hayes © 2005
We can access what we need to know fast, when we want it. Need to know basis. We don’t want to be blasted by any more information than is necessary. To even find time for entertainment is not easy, hence Tivo and the likes are used to record so much fun stuff that we’ll never get to watch, we buy CDs that we don’t get to listen to for days/weeks. Studies show people spending more time “playing” on computers than working on them at work – OK – so maybe this is the time for us to start using up all those brain parts that have been unused for all these years and take in more – DO more. Perhaps we already are. Today’s 5 year old is fully at home playing internet games, navigating DVD menus and listening to i-tunes on line. A generation ago, it was watch TV, listen to radio, cassette or record – now there’s justmore choices and the kids are keeping up and making those selections based on what’s fastest, coolest, most interesting to them.
Thanks for that kazhaz. The thing about personalization is that at its most basic level it frees you from having too much choice – thereby making those moments when you do have time to consume media, far easier. TiVo is only the start of this journey, just because it collects does not mean you are supposed to watch it all – no simply that it will collect something that you will definitely want to watch vs hoping for something to come along on scheduled TV.
Your other point about parallel processing, multi-tasking next generation – growing up into a world of infinite choice and not just in the home anymore, the mobile device (phone or screen/psp eg) means that content (tv, audio, games, communication) is with them everywhere – we have a duty almost for the future to make sure future generations can effectively engage with all this ‘stuff’ and not be phazed by it.
Finally on a tangetial topic – like the point about more time playing on computers than working on them – computers to me are only tools though – you can drive to work in a car or off to the beach, if someone does more of the latter how do we feel. Play is good (if you can afford it) – computers have sadly locked workers to desks for far too long – you wait for the mobile work revolution, only a couple of years away!!!