Posts Tagged ‘ side ’

The Dawn of Mixed Reality and it’s Participatory Audience

Nov 12th, 2008 | By Gary Hayes | Category: Blended Reality, Cross Reality, Games, Interactive TV, LAMP, Last Post, Media Personalizing, Mixed Reality, Virtual Reality, Web 3.0

What is Mixed Reality, why is it relevant and has TV become it’s background medium of choice for larger numbers of media consumers who around the world are spending more time in online pursuits than glued to the content breaks in-between the advertising slots of commercial TV. How will TV survive in a world where [...]

Popularity: 2% [?]



Marketing to New XBox Experience and PS3 Home Avatars

Oct 10th, 2008 | By Gary Hayes | Category: Advertising, Games, Last Post, Marketing, Media Personalizing, Portals, Targeting, Virtual Worlds

Interesting times ahead - the Console space finally collides with the Social Virtual World space as Sony and Microsoft race to be first to offer non-closed beta, ’social (read: commercial) virtual world’ front ends to their ‘trojan horse’ consoles. Will they start to reap the benefits of a very large installed user base as both [...]

Popularity: 3% [?]



Video: Cinematic Game Renaissance - Game Now Leading Film?

Sep 28th, 2008 | By Gary Hayes | Category: Featured Articles, Games, Lead Article, Media Personalizing, Production

Have we reached a tipping point - with many more user hours spent with games than films are they now more culturally relevant (as in our cultures are saturated with them)? With most films having ‘game-like’ story arcs and, at the last count, nearly 80 films with stories based on game titles in production [...]

Popularity: 3% [?]



Speaking at - Ad Marketing Summit 08: Unlocking Excellence

Jul 17th, 2008 | By Gary Hayes | Category: Advertising, Last Post, Marketing, Media Personalizing, Speaking

I am presenting at this years Advertising and Marketing Summit alongside a nice array of fellow ‘bubbled’ keynoters who are tackling a bewildering range of topics, bulleted below that make lovely Google search strings!:

Unleashing the power of brand experience
The Consumer is King – forecasts and trends of tomorrow’s consumer
Creativity techniques to become an [...]

Popularity: 6% [?]



Selection of My Speaking Gigs Coming up

Feb 18th, 2008 | By Gary Hayes | Category: Events, Participatory Media, Second Life, Social Networks, Speaking, Virtual Worlds, Web 3.0

.
As usual a slowish Australian conference start to the year, still getting used to these hot Jan/Febs Coming up though cool conferences and seminars I am appearing at and will add more to this post as others firm up. In chronological order:

Feb 24-29 - LAMP, Victoria. Directing the 8th residential in Marysville, Victoria
Mar 1 [...]

Popularity: 9% [?]



GROWING WORLDS: Turning Your Stories in to Games - Melbourne Seminar

Feb 13th, 2008 | By Gary Hayes | Category: Creativity, Events, Games, LAMP, Virtual Worlds

Slightly advertorial - For those folk who can get to Melbourne I have been organising what promises to be a really cool workshop. I will be there part interviewer and running the workshop components with the very cool Matt C.
GROWING WORLDS: TURNING YOUR STORIES IN TO GAMES
Presented by AFTRS LAMP, Australia Council’s Story of the [...]

Popularity: 8% [?]



1 iFob Me Off 2 Chasing the Dragon 3 Second Skin

Feb 13th, 2008 | By Gary Hayes | Category: Alternate Reality, Brands, Cross Media, Devices, Locative, On-demand, Participatory Media, Story Telling, Virtual Reality, Virtual Worlds, Web 2.0, Web 3.0, iphone

1 iFob Me Off

I have had a working phone iPhone in Oz now for a few months - currently jailbroken 1.1.2’s - for R&D purposes only
One of my favourite applications is ‘installer’ which is the portal to a vast array of free, community created, grass roots applications. One popped up yesterday in Recent [...]

Popularity: 9% [?]



Humanity Slowly Returns to Creativity - 64% of teenagers engage in content creation

Dec 20th, 2007 | By Gary Hayes | Category: Creativity, Distribution, Media Personalizing, Personalization, Portals, Revolution, Social Issues & Privacy, Social Networks, Story Telling, Transformation, personal

Well a bit of a pompous title perhaps, fueled by a report just published by Pew Internet (one of my fav research groups) who reminded me of something a few of us have been bleating on about for a while - that the last 200 years of media distribution have been an anomaly. Dominated by [...]

Popularity: 9% [?]



Eight Random Gary Facts - Game?

Dec 9th, 2007 | By Gary Hayes | Category: Media Personalizing, personal, viral

,
I have been tagged by Bettina (double tagged in fact inworld SL and out in web 2.0 - thanks Bett!) So I am compelled on fear of being ’something/shamed’ to post eight random factoids about me. Well that is easy - he ponders. Wonders doing the sums how many blog posts will there be as [...]

Popularity: 7% [?]



Web 2.0 and the Myth of Non-Participation

Nov 26th, 2007 | By Gary Hayes | Category: Conference, Cross Media, Featured Articles, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Profiling, Revolution, Social Issues & Privacy, Social Networks, Story Telling, Transformation, Virtual Worlds, Web 2.0

At the Cross-Media Storytelling conference a few days ago I witnessed a strange event with one of the categories of speakers. There were three groups of speakers, forward thinking practitioners, catch-up heritage media representatives and theoretical, reflective academics. The last group had one or two useful observations wrapped up in PhD-like presentations but the two [...]

Popularity: 11% [?]



Corporations in Social Virtual Worlds - Psychopaths or Welcome Friends?

Sep 3rd, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Business, Creativity, Featured Articles, Media Personalizing, Mixed Reality, Personalization, Profiling, Psychology, Second Life, Social Networks, Social Software, Story Telling, Virtual Reality, Virtual Worlds, Web 3.0

.
Virtual Worlds Necessitate Corporations Develop Personality followed by Gary’s top 15 tips to becoming human in the metaverse (and 2D socio-nets).
I have been doing a lot of work moving brands, properties and companies into Second Life recently and in the process I am often forcibly reminded of the divide that naturally exists, in these new [...]

Popularity: 12% [?]



The Games Universe?

Jul 5th, 2007 | By Gary Hayes | Category: Alternate Reality, Cross Media, Distribution, Events, Games, Media Personalizing, Mixed Reality, Story Telling, Transformation, Virtual Worlds

“Games are just games aren’t they, all the same thing?”. Wearing my Director of LAMP hat develop and training industry producers (working through the Australian Film TV and Radio School) I come across many traditional producers of media who just don’t ‘get’ games. They look at them through the corner of their eye in that [...]

Popularity: 12% [?]



The Mixed Reality Perfect Storm

Jun 5th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Events, Games, Innovation, Mixed Reality, Production, Revolution, Second Life, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

“Mixed Reality is the merging of real world and virtual worlds to produce new environments where physical and digital objects can co-exist and interact in real-time.” Wikipedia

“I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of [...]

Popularity: 22% [?]