The Count

by Gary Hayes on September 29, 2009 · 84 comments

Note: Originally two little Flash apps showing how active the Social Web & Mobile is. The apps are now merged into one, with the addition of games too and constantly being updated with recent stats. The text below is an abridged version of two post pages (Social Web Count and Mobile Industry Count)

THE SOCIAL WEB COUNTER

Living statistics – Many of us who have been following social media since the early 90s are very sensitive to today’s exponential growth in usage of the sharing web. Inspired by other cool real time counters, The Goddess of Social Media Laurel Papworth, my own Rise & Rise of Social Media presentations and various ‘cool’ videos (you know the ones) I decided to put together this little Flash app (which is in constant development) showing how active & dynamic the Social Web is. More after the embed.

If you want to embed this on your page just use the code in the box below. Drag select it all then copy/paste into any site. Use this code as I will be regularly updating it with latest stats. The 1st code box is for a 600 pixel wide site/pane and the 2nd for a more typical 450 pixel.

<object id="Garys Social Media Count" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="650" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="quality" value="high" /><param name="bgcolor" value="#FFFFFF" /><param name="src" value="http://www.personalizemedia.com/media/socmedcounter.swf" /><param name="name" value="myMovieName" /><embed id="Garys Social Media Count" type="application/x-shockwave-flash" width="600" height="650" src="http://www.personalizemedia.com/media/socmedcounter.swf" name="myMovieName" bgcolor="#FFFFFF" quality="high"></embed></object>
<object id="Garys Social Media Count" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="450" height="488" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="quality" value="high" /><param name="bgcolor" value="#FFFFFF" /><param name="src" value="http://www.personalizemedia.com/media/socmedcounter.swf" /><param name="name" value="myMovieName" /><embed id="Garys Social Media Count" type="application/x-shockwave-flash" width="450" height="488" src="http://www.personalizemedia.com/media/socmedcounter.swf" name="myMovieName" bgcolor="#FFFFFF" quality="high"></embed></object>

More about the Count - I quickly built and coded the app based on data culled from a range of social media sources & sites originally at the end of Sept 2009. The design has been finessed extra functionality  has been added such as week, month & year lookahead/backs plus some dynamic data input. Also mobile and games tabs were added. (A combined Film, TV and advertising tab in development Apr 2010).

The social web has exploded in the last year and below are some of the social media statistics based on key data points that the ‘Gary’s Social Media Count’  is based on (many will be updated!).

UPDATED – ONGOING SOCIAL MEDIA, MOBILE and GAME STATISTICS:

  • Social/mobile – 2 million iPads sold in first 2 months June 2010 Guardian
  • Social – One new member of LinkedIn every second June 2010 MktCharts
  • mobile – iPad shipments running at 9 million global shipments in the first 12 months. May 2010 Morgan Stanley
  • 1.4 billion music tracks sold on iTunes between Sep 09 & Feb 10 Wikipedia iTunes tracking
  • 300 000 new twitter users per day Apr 2010 TechRadar
  • 247 billions emails per day and 18% growth in internet users (of 1.75bn) Jan 2010 Royal Pingdom ‘Internet 2009 in Numbers’
  • 280 mill iPhone apps per month Jan 2010 GigaOm
  • 3.5 billion pieces of content shared on Facebook each week and 2.5 billion photo uploads to Facebook per month Feb 2010 eConsultancy
  • Facebook 635mill in ad revenue & $75 mill in gifts Mar 2010 InsideFacebook
  • Facebook 25 million new members each month Feb 2010 Mashable
  • 50 million Tweets per day Feb 2010 - eConsultancy
  • YouTube 1Billion watched per day Dec 2009 SMH

STATS USED IN ORIGINAL COUNTER AND NOW IF NOT UPDATED ABOVE:

  • 20 hours of video uploaded every minute onto YouTube (source YouTube blog Aug 09)
  • Facebook 600k new members per day, and photos, videos per month, 700mill & 4 mill respectively (source Inside Facebook Feb 09)
  • Twitter 18 million new users per year & 4 million tweets sent daily (source TechCrunch Apr 09)
  • iPolicy UK – SMS messaging has a bright future (Aug 09)
  • 900 000 blogs posts put up every day (source Technorati State of the Blogosphere 2008)
  • YouTube daily, 96 million videos watched, $1mill bandwidth costs (source Comscore Jul 06 !)
  • UPDATE: YouTube 1Billion watched per day SMH (2009)- counter updated!
  • Second Life 250k virtual goods made daily, text messages 1250 per second (source Linden Lab release Sep 09)
  • Money – $5.5 billion on virtual goods (casual & game worlds) even Facebooks gifts make $70 million annually (source Viximo Aug 09)
  • Flickr has 73 million visitors a month who upload 700 million photos (source Yahoo Mar 09)
  • Mobile social network subscribers – 92.5 million at the end of 2008, by end of 2013 rising to between 641.6-873.1 million or 132 mill annually (source Informa PDF)
  • SMS – Over 2.3 trillion messages will be sent across major markets worldwide in 2008 (source Everysingleoneofus sms statistics)

If you want to download this counter in its current state then right click and save the following:

UPDATE – The counter now has mobile and games added – soon to be included will be ‘heritage or traditional’ media (films shown in cinemas, TV shows being shown globally etc:). The statistical sources for the mobile & games counters are added below (even though they are in other posts).

Some of the sources for the mobile counter

  • TechCrunchies – Mobile Video Viewers Statistics
  • AdMob June 2009 Mobile Metrics Report
  • PortioDirect Mobile Factbook 2009
  • Mashable – CITA report – 4.1 Billion SMS Messages Are Sent Daily USA
  • iPolicy UK – SMS messaging has a bright future
  • Research and Markets Global Mobile Broadband – Statistics and Trends
  • Smartbrief Sharp Increase in Mobile Internet Adspend…
  • ABI Research In 2014 Monthly Mobile Data Traffic Will Exceed 2008 Total
  • HotHardware Huge Growth in Daily Mobile Web Access
  • Ecoustics
  • Cio GPS Enabled Mobile Phone Shipments to More Double Over Next Five Years
  • Nielsen Americans Watching More TV Ever: Web and Mobile Video Up too

Some of the sources for the games counter

50 million daily users of Zynga social games
$2.8 bill generated yearly by China MMOG players
16 million quests per day completed by WoW players
$22 Billion US games revenue in 2009
50 000 person to person auctions per day on Gaia
1 million currency transactions per day in Eve Online
9 games sold every second 2007
$5.5 bill spent on virtual goods globally
4.1 million new MMORPG subscribers 2009
$125 mill advertising revenues in Social Virtual Worlds
575000 log into Fantasy Westward Journey per day
250 thousand virtual goods created on Second Life per day
$594 million invested in Virtual World companies in 2008
1.5 million new 3-11 US children subscribing to Virtual Worlds annually
1 million message board posts per day in Gaia online
7.5 million per month use Habbo
$2.45 billion per year revenue made from World of Warcraft
13.4 million portable game units sold in 2007
936 mill Chinese user hours per week in online games (78 mill @ 12 hrs pw)
1250 text messages sent per second in Second Life
465 million user hours in second life over the last year
  • 50 million daily users of Zynga social games (Inside Social Games 2009)
  • $2.8 bill generated yearly by China MMOG players (Raph Koster 2009)
  • 16 million quests per day completed by WoW players (Maximum PC 2009)
  • $22 Billion US games revenue in 2009 (IDE Agency 2009)
  • 50 000 person to person auctions per day on Gaia
  • 1 million currency transactions per day in Eve Online (MMORPG.com 2009)
  • 9 games sold every second 2007 (GrabStats 2007)
  • $5.5 bill spent on virtual goods globally
  • 4.1 million new MMORPG subscribers 2009 (MMORPGChart.com 2008)
  • $125 mill advertising revenues in Social Virtual Worlds (GamineExpedition 2008)
  • 575000 log into Fantasy Westward Journey per day (Seeking Alpha 2009)
  • 250 thousand virtual goods created on Second Life per day (MarketWire 2009)
  • $594 million invested in Virtual World companies in 2008 (Engage Digital Media 2009)
  • 1.5 million new 3-11 US children subscribing to Virtual Worlds annually (GamineExpedition 2009)
  • 1 million message board posts per day in Gaia online
  • 7.5 million per month use Habbo
  • $2.45 billion per year revenue made from World of Warcraft (Edge Online 2008)
  • 13.4 million portable game units sold in 2007 (Grab Stats 2007)
  • 936 mill Chinese user hours per week in online games (78 mill @ 12 hrs pw) (Futures of Learning 2008)
  • 1250 text messages sent per second in Second Life  (Linden Lab 2009)
  • 465 million user hours in second life over the last year (Linden Lab 2009)

Please suggest other stats or point out errors – as this widget is now embedded in 100s of blogs I am keen to keep it up to date and accurate as possible! Cheers

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{ 13 comments… read them below or add one }

1 Lee Peters October 28, 2009 at 2:16 am

Gary – As I said in my new blog, nMash, “..unless I’m missing something, Gary Hayes has provided us with the first real organized statistical perspective of the social web. In one of the coolest things I’ve seen in the last quarter, Gary’s The Social Web counter (find it here http://www.personalizemedia.com/the-count/) takes a birds eye view of the vast and rapidly expanding social business universe.” Thanks so much for helping the world see!!!

[Reply]

2 Lee Peters October 28, 2009 at 2:18 am

Incidentally, I don’t like the “funny face” that went with that last one – here’s an emoticon that rightly expresses my feelings! :mrgreen:

[Reply]

3 Gary Hayes October 30, 2009 at 5:19 pm

“In one of the coolest things I’ve seen in the last quarter” thanks Lee! Still amazed how far reaching the counter has been – and nice post too! Glad that you picked up on the significance of why moving stats are far more meaningful than static ones. Kinda like web 3.0 the live web has more impact to us as real time creatures?!

[Reply]

4 Gerhard November 1, 2009 at 6:40 am

Sehr interessante Darstellung!

[Reply]

5 @sputnik November 25, 2009 at 11:12 pm

Great application. Could you publish an air app as well?

(not sure how easy it is to convert your existing flash app http://help.adobe.com/en_US/AIR/1.5/devappsflash/WS5b3ccc516d4fbf351e63e3d118666ade46-7fff.html)

Sputnik

[Reply]

6 femi December 7, 2009 at 11:34 pm

I tried to embed this social media count to my blog about web 2.0. but always fail. How to embed this, gary? please email me, gary. so thanks.

[Reply]

7 Sandro March 10, 2010 at 8:25 am

Great work! Very interesting, thanks.

[Reply]

8 Matthias Griesbach April 17, 2010 at 6:20 am

Das ist doch Irrsinn oder ?

[Reply]

9 Richard@How To Videos April 26, 2010 at 9:45 am

This real-time charts illustrates two things: the great importance and use of technology and that people are far too addicted to the Internet. This stifles independent, creative thinking if people don’t “get away”.

[Reply]

10 Kiko April 27, 2010 at 11:29 pm

Oh My God! It’s incredible!

[Reply]

11 ben May 19, 2010 at 8:15 am

Hello

I am wondering if the data is real or it is fake ?

Ben

[Reply]

Gary Hayes Reply:

Nope all real data – as in check the sources and make your own decision!

[Reply]

12 saglik market July 8, 2010 at 4:47 am

I am wondering if the data is real or it is fake ?

[Reply]

13 ARFI jean-Luc July 19, 2010 at 7:13 pm

Hello,

this is a very good idea and an interesting realization, that I am going to include in my blog.
Thanks to you.

May I suggest an improvement to make figures readable : please insert a dot every 3 digits.
Best Regards
Jean-Luc Arfi
http://LesAssos.com
Suivez LesAssos sur Twitter: http://twitter.com/LesAssos_fr
Suivez Jean-Luc sur Twitter: http://twitter.com/JLArfi
Devenez fan sur Facebook: http://www.facebook.com/pages/LesAssos/305544658976?

[Reply]

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