Posts Tagged ‘ laurel-papworth ’

Australia’s Top 10 Media and Marketing Blogs - AdAge

Oct 11th, 2008 | By Gary Hayes | Category: Advertising, Awards, Last Post, Media Personalizing, Social Media

There have been a few lists published in blogs and mags recently attempting to filter out the most reputable marketing and/or media Australian blogs but which one should we pay most attention too, if any?
I was surprised when this (personalizemedia) ‘rather personal’ intermittent blog appeared 9th place on the local Australian Adspace’s list back in [...]

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Video: Cinematic Game Renaissance - Game Now Leading Film?

Sep 28th, 2008 | By Gary Hayes | Category: Games, Lead Article, Media Personalizing, Production

Have we reached a tipping point - with many more user hours spent with games than films are they now more culturally relevant (as in our cultures are saturated with them)? With most films having ‘game-like’ story arcs and, at the last count, nearly 80 films with stories based on game titles in production [...]

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Marketing Opportunities in Social Virtual Worlds

Jul 23rd, 2008 | By Gary Hayes | Category: Advertising, Conference, Speaking

My slides below from my presentation at one of Australia’s industries leading advertising conferences yesterday which I had previously blogged about “The Advertising and Marketing Summit” It was a jam packed room with around 400 attendees of marketing movers and shakers. I closed the second day with the talk on ‘engaging in virtual communities’ followed [...]

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